Trade Marketing Manager (quản lý tiếp thị thương mại)

Mô tả Công việc
ABOUT DOCQUITY
Docquity is Southeast Asia's largest professional community of healthcare professionals. Our single-minded purpose is to build a trusted digital healthcare platform to elevate patient outcomes and, ultimately, build healthier lives. Docquity connects healthcare professionals to help them be more collaborative, productive, and impactful and partners with companies to reach, educate and gain insights. Docquity has more than 350,000 healthcare professionals and has offices in India, Indonesia, the Philippines, Malaysia, Singapore, Thailand, Vietnam, and Taiwan.
Docquity is developing CSMO (Contract Sales & Marketing Organization) model digitally and physically to promote potential healthcare brands within Vietnam marketplace and expanding the responsible Team as a consequence, fast & ambitiously. So, let's join us!
SUMMARY
· Job title: Trade Marketing Manager (ETC & OTC & MT)
· Reporting to: Commercial Director.
· Number of direct reports: none.
· Location: Ho Chi Minh city, Vietnam.
· Channels: ETC & OTC & MT.
· Brands: multiple in healthcare.
· Expected on-board date: within May-24.
ROLES
Fully in-charge of all trade channels' sales & marketing performance from strategic planning to excellent execution, to drive revenue & market share growth for all responsible brands within potential customer base.
RESPONSIBILITIES
· Develop and execute trade channel development plan to maximize the opportunity for market penetration and expansion aligned with company and multiple brands' strategy.
· Lead pricing strategy & develop trade promotion plan (discount, FOC, rebate, etc.) & manage the perfect deployment to maximize brands' availability & sales result to optimize stock level.
· Develop trade marketing activity plan (group detailing, display, activation, syposium, etc.) & ensure proper communication & excellent execution to maximize brands' visibility & sales result.
· Responsible for forecast accuracy & demand planning for multiple brands and monitor stock level to ensure supply vs. demand and related risk mitigation (write-off or near expiration).
· Manage manufacturing partners & lead all related interactions, including demand planning vs. sell-out & stock, shipment & corresponding payment or any other supports needed (commercial policy, marketing support, product training, legal documents, samples, artworks, etc.)
· Manage distribution partners & lead all related interactions, including shipment, stock level & circulation, commercial activities planned & deployed (sales promotion, trade marketing initiatives), month-end reportings & reconciliation, customer credit management, etc.
· Build up ideal customer profile (ICP) within all trade channels, in accordance with each brand's strategy & performance, including segmentation & targeting (S&T), performance analysis with key recommendations for sales & market share growth, relationship management, etc. to rank, monitor & then maximize customer satisfaction level all the time.
· Plan, manage, monitor & track trade marketing expenses vs. budget allocated to ensure within planning, both effectively and efficiently, with intensive report in monthly basis.
· Ensure smooth & lightspeed execution of all activities via managing operations processes (SOP) with maximum collaboration vs. related stakeholders, inside or outside.
· Conduct frequent customer & market visit to gather market intelligence & understand market dynamics (market trends, competitive landscape in target brand/customer/consumer matrix) and then provide extensive reporting with advisable initiatives.
· Manage Team performance (if any) and ensure people development, 100% in compliance with Docquity working culture & spirit.
· Collect trade channel sales data (sell-in/sell-out) & prepare deep-dive reporting with robust analysis vs. trade marketing activities effectiveness & efficiency.
· Stakeholder management: from local/regional internals (digital/trade marketing, sales (RSM/MR/KAM/E-com) or supporting functions (medical, finance, HR, etc.)) to externals (manufacturers, distributors, suppliers, etc.).