Area Sales Manager - Modern Trade

Location: H/S HCM và H/S+ Mini/CVS Southeast (Binh Duong, Dong Nai, Binh Phuoc)
A / Purpose of this role:
Job holder will be responsible for managing the business operations in specific area of a region. This leader is accountable for achieving regional sales and profitability targets.
Area Sales Manager provides direction and ongoing support to the local sales team while responsible for the customer satisfaction and market share within the assigned area.
B/ Responsibilities
1. Deliver targets:
• Accountable for delivering area revenue and volume targets in Hyper/Super and Mini/convenience stores, by ensuring deployment of sales plan as aligned with Operation Sales Manager
• Responsible for setting area priorities & Cascade business targets to sales force to deliver high quality coverage & in store execution
• Identify business opportunities & manage Customer feedbacks
• Lead, motivate, and train the sales team to meet targets, while conducting performance evaluations.
• Manage the sales budget, ensuring cost-efficient strategies to maintain profitability.
2. Customer Management
• Foster relationships with partners, negotiate contracts, secure shelf space, and lead promotional activities.
• Identify new sales opportunities, track competitors
• Coordinate in-store promotions and ensure excellent customer service.
3. Internal Collaboration
• Work closely with Key Account Manager for the category input, promotion plan and with marketing for the customer/channel plan
• Exploring customer business opportunities and engaging with Marketing plan to tie up brand activities into customer theme based promotion to achieve the best business results.