B2C Brand Manager
Công ty Cổ phần Xi măng FiCO Tây Ninh
- Chi tiết công việc
- Giới thiệu công ty
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
• Build communication activities around the brand essence.
• Constantly review and evaluate brand strategy given change in customer behaviors.
• Innovative and creative ideas to be implemented to capture top of mind of customers.
• Explore different and innovative media channels to effectively communicate to customers
Implement B2C Brand Communication plan and Ensure brand compliance
• Be accountable for brand discipline and consistency based on Fico-YTL brand guideline.
• Be involved to brainstorm, plan and organize marketing ideas cross marketing channels based on customers' insight.
• Creative and proper copywriting and social media content & marketing materials.
• Develop message, packaging, collateral, and events related to product enhancements.
• Track and monitor brand related items.
• Manage and work with cross-functional teams including Sales, MBI, Trade and external marketing agencies.
Measure effectiveness of marketing activities
• Develop relevant KPIs.
• Regularly measure effectiveness and efficiency of marketing activities and marketing spend.
Yêu cầu
• 3-5 years in B2C marketing.
• Digital marketing experience would be an advantage.
• Well experienced in working with advertising agencies.
• Good experience in marketing performance.
• Start-up business duty mindset.
• Strong interpersonal skills with ability to work well with others and influence stakeholders.
• Strong command of written and spoken English and Vietnamese.
• Be able to work under strict deadline and manage multiple projects.
Quyền lợi
Provided special corporate health insurance (Fico-YTL care)
Provided employees withs laptop/desktop
Thông tin khác
21/02/2023
Cấp Bậc
Trưởng phòng
Ngành Nghề
Marketing
, Truyền hình/Truyền thông/Báo chí
, Internet/Online Media
Kỹ Năng
B2C Marketing, Digital Marketing, Advertising, Multi Task Management, Multiculture Envitonment Adapting
Ngôn Ngữ Trình Bày Hồ Sơ
Tiếng Anh
Thông tin chung
- Ngày hết hạn: 23/03/2023
- Thu nhập: Thỏa thuận
Founded in 1955 in Malaysia, YTL is a multinational corporation operating throughout the value chain of the construction industry such as real estate development, infrastructure and telecommunications investment, and manufacturing of construction materials, etc. YTL Group has a market capitalization of about US $ 7.5 billion, serving more than 12 million global customers.
FiCO Cement Joint Stock Company Tay Ninh (TAFiCO, now Fico-YTL) - a member of YTL Group - is now one of the leading cement companies in the South with a main factory located in Tay Ninh and a system of grinding stations in Ho Chi Minh City and Binh Duong.
Fico-YTL Cement has a Mission to contribute to building a foundation for the future of a prosperous Vietnam. We pursue 6 sustainable development goals, on the principle of harmonizing the 3 pillars of Economy - Environment - Society.
We have a Vision to become the leading cement company in Vietnam, with the highest rating for Prestige, People and Performance.
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