Commercial Director of Ecommerce - FMCG

Join the nation's top FMCG brand and the leading brand in e-commerce. This is an exciting opportunity to work with a brand already performing at the top of e-commerce platforms and help accelerate growth while optimizing costs. You'll collaborate closely with the Commercial, Marketing, CRM, and other teams to drive high-performance sales campaigns and grow our brand presence.
Description
* Recommend and execute compelling promotions, sales campaigns, and offerings to drive customer acquisition and engagement;
* Architect user experience and manage the workflow of TikTok, Shopee, Lazada, and Facebook, focusing on driving growth;
* Identify business needs, develop project requirements and other documentation as required;
focus on TikTok, Shopee, Lazada, and Facebook bases;
* Lead development of internal processes for content management, product development, and continuous improvement;
* Serve as a thought leader, identifying new revenue opportunities through research, business unit feedback, and sales performance analysis;
* Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;
* Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
* Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability;
* Manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns;
* Identify new areas of eCommerce opportunity beyond current organizational thinking, for TikTok, Shopee, Lazada, and Facebook;
* Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions, for TikTok, Shopee, Lazada, and Facebook.
* Proven leadership of large eCommerce projects across all functions;
* Extensive knowledge of e-commerce technology and sophisticated analytics;
* Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects;
* Plan, manage, and optimize ad spend across TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth for Cooking Essential Goods;
* Set KPIs, develop growth strategies, and align campaigns with commercial objectives to drive sales and optimize ROI;
* Lead TikTok ad campaigns, including livestream ads, shopping videos, and video content, ensuring leadership in the category;
* Run other kinds of Ads & Media for TikTok, Shopee, Lazada, and Facebook as key strategies of Ecommerce which can drive the performance of channels as KPIs assigned, with creativeness and a focused plan across functions;
* Analyze and report on campaign performance; provide data-driven recommendations for optimizing ad spend and improving conversion rates;
* Collaborate with the marketing team to ensure ad strategies are integrated with broader marketing goals;
* Stay updated on e-commerce trends and social commerce best practices to keep campaigns fresh and competitive;
* Stay and develop the CRM programs for TikTok, Shopee, Lazada, and Facebook as strategy;
* Other tasks assigned by CEO and Deputy CEO to drive the key strategy across all functions.
Profile
* 3-5 years of experience in digital media and ad campaign management, particularly in the FMCG or F&B sectors;
* Proven expertise in TikTok, Shopee, Lazada, and Facebook ads, with a focus on performance marketing;
* Strong analytical skills for tracking performance metrics such as CTR, ROAS, and conversion rates;
* Experience working in a fast-paced environment and collaborating with multiple teams;
* Excellent communication and teamwork skills, with the ability to take initiative in strategic decision-making.
Job Offer
*Competitive salary package
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Lam Nguyen on .