Content Leader

We are looking for a Content Leader who is owning and defining the content writing style and tone of voice used for the market and target audience.
- Creating copy that is interesting, innovative to take on a brand's voice, tone and concept from a strategic and content perspective
- Overseeing campaigns through the production stage to completion
- Developing content strategy that encompasses the goals of projects and aligns with the brief
- Managing internal and external collaborators, including freelancers and other creative resources to ensure timely, compliant delivery of engaging and high-converting content
- Researching, writing, and publishing a variety of online content, including but not limited to long-form blog articles, product profiles, product FAQs, guides and company pages for different mattress and accessories products
- Pitching fresh ideas as well as optimize existing content for our digital channels from performance marketing, EDM, to social media and others
- Managing all outreach efforts and partnerships with bloggers, influencers, KOLs, establishing an active engaging presence in our community on key social media channels
- Strong understanding of the customer journey and comfortable with using data to cultivate content marketing targeted at building brand awareness, driving traffic and engagement, generating leads, delivering sales, acquiring and retaining customers
- Taking the lead to research "glocal" market trends, propose local content strategies, and identify new audiences for furture growth
- Working closely and collaboratively with the SEO team to analyze page and site performance, generate customer and competitor insights, and identify areas for improvement & optimization for customer acquisition.