Content Marketing Strategist

1. The Role of This Position (Why We Hire)
We are looking for a Content Marketing Strategist to drive our content strategy, enhance brand awareness, and generate high-quality leads. This role will shape our content direction by planning and executing thought leadership content and high-intent bottom-of-funnel (BOFU) content. The ideal candidate will combine SEO expertise, conversion optimization skills, and content marketing experience to create impactful content across multiple channels, including blogs, podcasts, and videos.
2. Core Competencies
To succeed in this role, you should have:
· Strategic Thinking: Ability to develop content strategies that align with business goals.
· SEO & Content Optimization: Expertise in keyword research, on-page SEO, and CRO (Conversion Rate Optimization).
· Storytelling & Thought Leadership: Skill in creating compelling narratives that position the company as an industry leader.
· Multi-Channel Content Distribution: Experience in leveraging blogs, landing pages, videos, podcasts, and social media for content dissemination.
· Data-Driven Decision-Making: Ability to track content performance and optimize based on insights.
· Collaboration & Communication: Strong coordination skills to work with internal teams (Sales, Product, Design) and external partners.
3. Key Responsibilities
· Content Strategy & Planning
o Define and execute a comprehensive content marketing strategy.
o Research and maintain an SEO-driven keyword list to guide content production.
o Develop a content calendar aligned with marketing and sales goals.
· Content Execution & Optimization
o Create and optimize high-intent BOFU content (landing pages, case studies, whitepapers, etc.) to improve lead conversion rates.
o Develop and distribute thought leadership content through blog posts, industry reports, videos, and podcasts.
o Work with designers and video teams to produce engaging multimedia content.
· SEO & Performance Analysis
o Analyze content performance metrics (organic traffic, conversion rates, engagement) and optimize accordingly.
o Conduct A/B tests to improve the effectiveness of BOFU pages and content assets.
· Collaboration & Promotion
o Partner with the sales and marketing teams to align content with lead generation and nurturing efforts.
o Manage relationships with industry influencers, guest writers, and media partners to expand content reach.
o Repurpose content for different platforms and formats to maximize engagement.