Digital Experience Specialist

A. SCOPES OF WORK

1. CRM & DATA



• Build CRM & Data Platform and maximize/ optimize its usage, to ensue it works seamlessly to serve customer receruitment, retention and loyalty on both offline and online channels.

• Develop and execute Customer Journey Mapping and touch points analysing on offline and online channels to maximize commercial opportunities.

• Create & execute CRM programs (schemes, value exchanges, data segmentation) to engage consumer to build users base and maximize commercial opportunities.

• Manage the business's day-to-day customer engagement & data.

• Supervise and maintain the installation, configuration and support of the CRM platform and work closely with external CRM & Data agencies to analyze and resolve any issues in a timely and accurate manner.

• Perform analysis of data to provide insights into customer behaviours, segmentations.

• Work with Digital Content person to produce materials for EDM, SMS, Chatbot, ... in CRM journey



Partners to work with: Digital Media, Digital Content, Creative team, third party CRM platform, external CRM & Data agency (depend on the workload and business prioritization)



2. CORPWEB MANAGEMENT

• Work with Digital Manger to develop strategy of corporate website to ensure the user experience on website is the best in class and trigger the purchase intent

• Mainly be responsible for building website layout/ design, UI/ UX and CMS

• Work with Digital Content person and Designers to implement brand images & content on website

• Do the website health track reporting in periodical times

• Analyse the website reports to outline actionable optimization on website.

• Worked directly with Digital Media person to drive and optimize Search performance.



Partners to work with: Digital Media, Digital Content, Creative team, Trade team, external website agency



3. SOCIAL MEDIA FANPAGE

• Have the ownership role of Facebook fanpage/ Zalo Official Account/ Instagram page

• Coordinate with Digital Content person to update Social pages with daily content update.

• Monitor social media page by weekly/ monthly/ quarterly report with data-driven mindset to share the feedback back to Content team.



Partners to work with: Digital Media, Digital Content, external social media agency (depend on the workload and business prioritization)



4. D2C WEBSITE MANAGEMENT

• Work closely with Digital Commerce person to open the D2C website from scratch to sell Good Food products to end-customers

• Develop and build website user flow and CMS system

• Work closely with Digital Commerce person on display the promotion schemes on website

• Work closely with Digital Content & Digital Commerce person for website content & visual



Partners to work with: Digital Media, Digital Content, Digital Commerce, external website agency, third party CRM platform, external CRM & Data agency (depend on the workload and business prioritization)