Digital Marketing Specialist

Loved by over 220,000 users, Geniebook is Singapore's largest online learning platform for English, Mathematics and Science (EMS) syllabi, with Chinese being our newest subject offering.
From AI-personalised worksheets to live classes and teacher chats, we are a powerful suite of complementary learning products designed to help students accelerate their academic performance.
We're looking out for amazing global talents to scale Geniebook exponentially across Southeast Asia, and we have many exciting roles opening up across a wide range of functions.
So join us today to inspire a new generation of learners and help even more students learn smarter and do better!
Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to generate inbound demand for our products, incorporating both organic (SEO) and paid channels (SEM, Display, Social, Programmatic).
- Coordinate marketing activities to optimize lead generation and enhance brand awareness.
- Collaborate cross-functionally with Product, Sales, Customer Support, and other teams to implement projects that support marketing goals.
- Analyze digital marketing performance using analytics tools, report insights, and recommend optimization strategies to the team.
- Manage digital advertising budgets efficiently to maximize ROI.
- Contribute to the overall digital marketing strategy through support in planning and tactical execution.
- Research market trends, audience preferences, competitors, and the consumer journey to improve campaign performance and drive conversions.
- Stay updated on digital marketing innovations, including tools, platforms, and trends, and share actionable insights with the team.