[Ha Noi] Ppc (Pay-Per-Click) Specialist Ppc/ Paid Ads SpecialistCông ty TNHH Zeder Việt Nam
Nơi làm việc: Hà Nội
Ngành nghề: Truyền thông/Internet/Online Media, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Lương: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 12/05/2024
Hạn nộp: 13/06/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới
Mô tả công việc
1. Mục tiêu của vị trí (Tại sao cần vị trí này?)/ Goal of position (Why was this position created?)
A PPC (Pay-Per-Click) Specialist is a key role within the digital marketing domain, focusing specifically on managing and optimising PPC campaigns to achieve marketing and sales objectives. This role requires a combination of analytical skills, creativity, and a deep understanding of digital advertising platforms. The responsibilities of a PPC Specialist are detailed and focused, aiming to maximise the efficiency and effectiveness of paid search and display campaigns. Here's an overview of the role and responsibilities
2. Nhiệm vụ/ Tasks:
Campaign Strategy and Management
· Campaign Development: Design and implement PPC campaigns that align with the company's goals and target audience. This includes choosing the right platforms (e.g., TikTok, Google Ads, Bing Ads, Facebook Ads), setting objectives, budget planning, and campaign structuring.
· Keyword Research: Conduct extensive keyword research to identify high-value keywords that target audiences are using. This involves analysing search volume, competition, and relevance to ensure effective targeting.
· Ad Creation: Write compelling ad copy and design or coordinate the design of engaging ad visuals that resonate with the target audience. Ensure that ads are compliant with platform guidelines.
· Landing Page Strategy: Collaborate with web developers and designers to optimise or create landing pages that align with campaign goals and improve conversion rates.
Performance Analysis and Optimisation
· Monitoring and Optimising: Regularly monitor campaign performance against key performance indicators (KPIs), such as click-through rates (CTR), conversion rates, quality score, and return on ad spend (ROAS). Adjust campaigns in real-time to optimise performance.
· A/B Testing: Conduct split tests on various elements of PPC campaigns, including ad copy, landing pages, and call-to-action buttons, to identify the most effective strategies.
· Reporting: Generate detailed reports on campaign performance, insights, and recommendations for future strategies. Communicate these findings to stakeholders or the broader marketing team.
Research and Continuous Learning
· Market and Competitor Analysis: Keep abreast of industry trends and competitor strategies. Use this information to refine and adjust PPC strategies to stay competitive.
· Platform Updates: Stay updated on changes and new features in PPC platforms and incorporate new tactics into campaign strategies to leverage the latest technologies and methodologies.
Budget Management
· Budget Allocation: Efficiently manage the PPC budget to maximise campaign performance and ROI. This includes adjusting bids, reallocating funds across campaigns, and managing daily spend to meet budgetary constraints.
Collaboration and Communication
· Cross-Functional Collaboration: Work closely with other marketing team members, including SEO specialists, content marketers, and social media managers, to ensure a cohesive online marketing strategy.
· Stakeholder Engagement: Communicate effectively with stakeholders to provide updates, gather feedback, and align PPC campaigns with broader marketing and business objectives.
Technical Proficiency and Tools
· Tool Mastery: Utilise various digital marketing and analytics tools (e.g., Meta, TikTok Ads, LinkedIn, Google Analytics, SEMrush, Google Ads Editor) to manage campaigns, conduct research, and analyse data.
· Tracking and Analytics: Set up and manage tracking codes, conversion pixels, and custom audiences to accurately measure campaign performance and user behaviour.
· A PPC Specialist needs to be proactive, detail-oriented, and adaptable, with the ability to manage multiple campaigns simultaneously while staying focused on achieving high performance and ROI. This role demands a blend of analytical thinking for data analysis, creativity for ad creation, and strategic planning to align PPC campaigns with overarching marketing goals.
Cùng với các nhiệm vụ được nêu trên, người phụ trách vị trí này phải thực hiện các công việc có liên quan đến trách nhiệm của mình được giao bởi cấp trên.
In addition to the duties listed above, the position holder must carry out tasks assigned by his supervisor that are essentially related to his duties.
A PPC (Pay-Per-Click) Specialist is a key role within the digital marketing domain, focusing specifically on managing and optimising PPC campaigns to achieve marketing and sales objectives. This role requires a combination of analytical skills, creativity, and a deep understanding of digital advertising platforms. The responsibilities of a PPC Specialist are detailed and focused, aiming to maximise the efficiency and effectiveness of paid search and display campaigns. Here's an overview of the role and responsibilities
2. Nhiệm vụ/ Tasks:
Campaign Strategy and Management
· Campaign Development: Design and implement PPC campaigns that align with the company's goals and target audience. This includes choosing the right platforms (e.g., TikTok, Google Ads, Bing Ads, Facebook Ads), setting objectives, budget planning, and campaign structuring.
· Keyword Research: Conduct extensive keyword research to identify high-value keywords that target audiences are using. This involves analysing search volume, competition, and relevance to ensure effective targeting.
· Ad Creation: Write compelling ad copy and design or coordinate the design of engaging ad visuals that resonate with the target audience. Ensure that ads are compliant with platform guidelines.
· Landing Page Strategy: Collaborate with web developers and designers to optimise or create landing pages that align with campaign goals and improve conversion rates.
Performance Analysis and Optimisation
· Monitoring and Optimising: Regularly monitor campaign performance against key performance indicators (KPIs), such as click-through rates (CTR), conversion rates, quality score, and return on ad spend (ROAS). Adjust campaigns in real-time to optimise performance.
· A/B Testing: Conduct split tests on various elements of PPC campaigns, including ad copy, landing pages, and call-to-action buttons, to identify the most effective strategies.
· Reporting: Generate detailed reports on campaign performance, insights, and recommendations for future strategies. Communicate these findings to stakeholders or the broader marketing team.
Research and Continuous Learning
· Market and Competitor Analysis: Keep abreast of industry trends and competitor strategies. Use this information to refine and adjust PPC strategies to stay competitive.
· Platform Updates: Stay updated on changes and new features in PPC platforms and incorporate new tactics into campaign strategies to leverage the latest technologies and methodologies.
Budget Management
· Budget Allocation: Efficiently manage the PPC budget to maximise campaign performance and ROI. This includes adjusting bids, reallocating funds across campaigns, and managing daily spend to meet budgetary constraints.
Collaboration and Communication
· Cross-Functional Collaboration: Work closely with other marketing team members, including SEO specialists, content marketers, and social media managers, to ensure a cohesive online marketing strategy.
· Stakeholder Engagement: Communicate effectively with stakeholders to provide updates, gather feedback, and align PPC campaigns with broader marketing and business objectives.
Technical Proficiency and Tools
· Tool Mastery: Utilise various digital marketing and analytics tools (e.g., Meta, TikTok Ads, LinkedIn, Google Analytics, SEMrush, Google Ads Editor) to manage campaigns, conduct research, and analyse data.
· Tracking and Analytics: Set up and manage tracking codes, conversion pixels, and custom audiences to accurately measure campaign performance and user behaviour.
· A PPC Specialist needs to be proactive, detail-oriented, and adaptable, with the ability to manage multiple campaigns simultaneously while staying focused on achieving high performance and ROI. This role demands a blend of analytical thinking for data analysis, creativity for ad creation, and strategic planning to align PPC campaigns with overarching marketing goals.
Cùng với các nhiệm vụ được nêu trên, người phụ trách vị trí này phải thực hiện các công việc có liên quan đến trách nhiệm của mình được giao bởi cấp trên.
In addition to the duties listed above, the position holder must carry out tasks assigned by his supervisor that are essentially related to his duties.
Yêu cầu
Campaign Strategy and Management
Proficiency in English, written and spoken
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Campaign / ad creation and development
Targeting setup & research keyword
Reporting on ad performance
Ad spend / budget optimisation - ensuring performance of ad spend and good return
Familiar all major ad platforms; google, meta, linkedin and tiktok is preferred
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Proficiency in English, written and spoken
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Campaign / ad creation and development
Targeting setup & research keyword
Reporting on ad performance
Ad spend / budget optimisation - ensuring performance of ad spend and good return
Familiar all major ad platforms; google, meta, linkedin and tiktok is preferred
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Quyền lợi
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
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Đường số 10, Khu công nghiệp Long Thành, Xã Tam An, Huyện Long Thành, Đồng Nai
Quy mô: Từ 101 - 500 nhân viên
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Vị trí [Ha Noi] Ppc (Pay-Per-Click) Specialist Ppc/ Paid Ads Specialist do công ty Công ty TNHH Zeder Việt Nam tuyển dụng tại Hà Nội, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về [Ha Noi] Ppc (Pay-Per-Click) Specialist Ppc/ Paid Ads Specialist hoặc công ty Công ty TNHH Zeder Việt Nam ở các link phía trên
Giới thiệu công ty
Công ty TNHH Zeder Việt Nam việc làm
Đường số 10, Khu công nghiệp Long Thành, Xã Tam An, Huyện Long Thành, Đồng Nai
Quy mô: Từ 101 - 500 nhân viên