head of b2b Marketing (global)

The Head of B2B Marketing should understand deeply about the ideal customer profiles for our B2B strategy and how to
approach them. You'll work with country managers in all different markets (India, Indonesia, Japan, Brazil, Latin
America) and take responsibility for communications to our B2B audience of high calibre organizations such as leading
multi­national firms and higher education organizations. You will own the B2B marketing strategy, bringing your own
style, expertise and ideas to the role in order to deliver B2B customer acquisition objectives. You will be able to see
campaigns right through from planning to execution and measurement, across all marketing channels.
­- Drive all B2B marketing activities in collaboration with the Business Development Team in our target markets
­- Run ad campaigns on Google and other social media to acquire new B2B clients
­- Organise webinars and events to engage B2B clients
­- Develop and regularly review collateral so that it is kept up­to­date and relevant for the audience
­- Create email marketing campaigns with Head of Demand generation for inbound marketing
­- Increase brand awareness by PR booking, influencer booking, and social selling, as well as other seeding activities
­- Develop lead magnets and other resources for the landing page
­- Create and put into practice a plan for measuring all B2B marketing activities through Hubspot