job title: digital advertising Technology manager

Hết hạn: 03/11/2020

Chi tiết công việc
Giới thiệu công ty

Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:

No Relocation Assistance Offered
# 87149 - Piscataway, New Jersey, United States

Digital Advertising Technology Manager

We are excited to invite applications for the position of Digital Advertising Technology Manager within our Global Marketing Applications Team. Operating within the world's leading Oral Care Company, we are using some of the top tier cloud based marketing technology to digitally connect. This role will support our Digital and Programmatic Media organization in deploying outstanding technology to optimize and expand our digital media programs leading to better targeting and engagement with our professionals, customers and consumers.

The Digital Advertising Technology Manager, will assist with sourcing activities which support internal and external partners while delivering efficiencies and optimization in the various Commercial Categories (Media, Marketing, Customer Development) with a special focus on Media/Agency Category. The primary responsibilities include ensuring that a sound sourcing process is implemented in compliance with the Global Procurement guidelines while promoting the utilization of procurement methodology through brand, category management and strategic sourcing activities, as well as supporting partners in Marketing mainly in Working and Non-working Media, Advertising Production, and the Agency fee management for traditional and digital media for Colgate-Palmolive.

Key Responsibilities:

Define & implement the digital advertising technology in support of our global strategy for Programmatic Marketing
Develop recommendations, strategies, methodologies to ensure that we are met against campaign goals
Devise the technology roadmap in order to master programmatic, including technology selection, integration opportunities and strategy, rollout strategy, and organizational change.
Drive programmatic technology strategies to ensure groundbreaking use of data targeting and audience buying processes and technology
Assist with the translation of brand strategies to media campaign technology implementation
Ensure and establish technology initiatives around programmatic and digital trends
Work with global and divisional Marketing teams to advance programmatic media and technology including operationalizing/automating reporting from various forms of buying and ad serving platforms and implementing technology to support the creation of optimization recommendations based on sophisticated analytics like audience profiling, post-conversion data, offline-to-online modeling.
Partner with digital marketing, analytics, and ecommerce technical and business teams to develop targeted digital campaigns, acquire and integrate relevant customer data, drive campaign creation and execution, and report on results and findings
Assist our marketing groups in achieving their strategic objectives around delivering optimized, targeted digital advertising with the desire to better reach our consumers in an engaging way.
Develop fully linked marketing automation capabilities to support user adoption, engagement and success, drive adoption, and define important metrics
Perform data analysis and modeling and ingest relevant first party data to further develop and identify new audience targets
Research and recommend new digital marketing technologies to advance our capabilities in digital advertising and marketing analytics.
Drive the acquisition strategy by advancing audience segmentation, using data from digital management technology (DMP/DSP), and optimizing targeted, end-to-end digital marketing experiences across multiple channels
Understand the Company's consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, and Adobe Experience Manager.
Provide input into estimating engagement activities and execute engagements following the Agile methodology including SCRUM
Document knowledge and share best practices
Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study
Collaborate closely with software vendors to deliver global solutions

Basic Required Qualifications:

Bachelor's or higher degree in computer science, information technology, engineering, electrical engineering, or a related field and/or equivalent experience
Minimum of 8 years professional experience working in Information Technology or Digital Marketing
Minimum of 6 years of Advertising Technology experience
Minimum of 2 years of Ad Serving Technology, including Google Campaign Manager
Minimum of 2 years of Demand Side Platform (DSP), including Google DV 360
Minimum of 2 years of Data Management Platform (DMP) work experience in Salesforce Audience Studio
Minimum of 2 years of Web Analytics in Google Analytics 360
Experience managing teams of developers and analysts
Experience with AdWords/Facebook/Digital Paid Media at a practical application level including knowledge on how to stand up, run, and analyze the results of campaigns
Ability to apply agile methodology and sprint development to lead project implementations and backlogs
Ability to collaborate using the Google Suite of tools
Excellent verbal and written communication skills as well as customer relationship building skills
Adapt to and work effectively with a variety of engagements and in results-oriented situations
Strong organization and project management skills with the ability to manage sophisticated projects with many partners.
Desire to participate in and help build and strengthen a collaborative environment.
Experience leading large full-lifecycle implementations and/or implementing coordinated solutions including cloud-based marketing solutions

Preferred Qualifications:

2+ years experience using or implementing/supporting Salesforce Marketing Cloud /Exact Target including Journey Builder, E-Mail Studio, Advertising Studio, Mobile Studio and/or SAP Marketing Cloud
2+ years experience with Google Cloud Platform including Big Query, Data Fusion, Data Prep, Data Studio
2+ years experience in working with large datasets to derive insight using SQL and Excel
Minimum of 2 years experience of Marketing Analytics Automation experience including Salesforce Datorama or Adverity
Experience leveraging and implementing additional marketing technology including Google Analytics 360 and SAP Customer Data Cloud (Gigya)
Experience working collaboratively with external agencies and vendors
Experience working cross functionally within brand marketing, ecommerce, or direct to consumer functions.
Strong analytical skills; analyzing and interpreting data from third-party platforms and adapt to custom internal tools.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill's Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom's of Maine please visit http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [protected info] with the subject "Accommodation Request" should you require accommodation.