Marketing Executive

• Establish and maintain collaborative relationships with the Brand (Jacob & Co.) and Boutique
team(s) (HCMC / Hanoi).
• Develop brand awareness in Vietnam market and manage brand activity to drive customer
engagement.
• Conduct market research and analysis to identify trends and patterns in the luxury watch
market, as well as gather information on competitor brands and their offerings.
• To act as Brand's key liaison person, ensuring all outstanding matters are attended to with
management's instructions.
• Handle the distribution & replenishment of POS stocks for marketing activities.
• Together with the Boutique Team (Boutique Manager and Sales Executives) provide customer
service/CRM and resolve customer complaints, ensuring that customer feedback is incorporated
into future product development efforts
• Follow up with stakeholders on logistics arrangements
• Develop and execute marketing plans including advertising campaigns, social media content,
events and public relations efforts. This may involve creating a brand identity, messaging, and
overall branding strategy for both current and new products.
• Coordination and changing of store visuals, posters, etc., ensuring that all visuals are up-to-
date.