Marketing Lead - Vietnam And Asean

Market and Campaign Responsibilities:
· Grow your regions' and service lines' brand awareness, engagement, audiences and leads generated;
· Maintain monthly and quarterly pipeline of campaigns for your regions and business lines, including webinars and seminars, promoted services and business updates, media,
· Effectively promote DSA's news, briefings and thought leadership via mixed channels, such as social media, email, events and others;
· Moderate speaking events and short media productions for technical experts and advisory staff in your region;
· Manage and grow DSA & AB regional audiences by developing syndication and media partners;
· Manage printed marcoms stock in your region.
· Coordinate with design to produce effective marcoms, such as EDM's, brochures, posts, mini-videos;
· Act as first responder to media enquiries and help to coordinate interview requests across the firm.
· Provide regular campaign and monthly activity and performance reports;
· Collaborate closely with marketing and editorial, BD and business line teams, across the group.
Relationship Management:
· Drive and grow partner engagements with chamber of commerce, trade organizations, embassy & consulates, service providers, and other relevant organizations in the region;
· Attend and Represent DSA and AB every month at business networking events, building new connections, creating awareness and identifying potential leads and partners for the firm;
· Help to individually develop potential leads, clients, partners and stakeholders, as appropriate;
· Maintain all your activity and relationships records in CRM, including campaigns, scheduled events, participants, leads, subscribers, partners and agreements, journalists, contacts, and activities;
General Role Responsibilities
· Drive multiple tasks efficiently with strong time management to meet quality and timeline goals.
· Regularly share ideas, topics and suggestions between marketing, editorial and business teams, to help promote and align thought leadership with practical realities and local insights;
· Develop and maintain a business understanding DSA services; Keep abreast of DSA's latest publications every day to continually enhance your knowledge;
· Contribute to DSA and AB weekly and monthly marketing meetings;
· Assist with intern/ employee recruitment when required, intern supervision, as they assist on projects, routine tasks, and on marketing research;
· Assist with group marketing projects as required from time to time.