Marketing Manager F&B

Managing and branding development:
Develop a brand identity system, plan, organize and execute advertising campaigns to maximize brand value
Track and analyze brand performance, sales performance, market requirements, then recommend the appropriate Marketing program
Positioning, image, brand personality according to selected market segment: Brand identity and brand identity control, Brand communication, Marketing activities to develop brand
Develop company application/ website, Membership program, CRM system.
Develop a strategic plan and marketing cost:
Develop and deploy strategies for product lines
Make annual Marketing Plan, plan Marketing budget to improve brand value and get target market share and sales volume, profit
Market research and product consultation, pricing strategy, distribution channel, as well as promotion strategy for new products
Coordinate with R&D in the process of researching and developing new products to serve the needs of the current and future market.
Manage all activities of Marketing Department:
Planning events, implementation of project Marketing activities, promotions, PR, design, ... and activities arising in Marketing Department
Manage and train staff, responsible for the activities of the Marketing Department
Coordinate with relevant departments (Operation, R&D, Supply Chain & Finance...) in planning and implementing marketing work: on-going projects, competitors, budget phasing and media plan tracking, etc
Prepare and conduct reports, including: A&P tracking & report; monthlyactivities report; sales report; promotion evaluation report
Manage manpower and training for subordinate:
Determine the division's staffing staff in accordance with the requirements of the assigned tasks; propose recruitment, use, assessment of the quality of human resources
Directly manage and manage employees under his authority, assign appropriate jobs
Evaluate the work performance of employees under his authority.
Others: to carry out other duties and projects as assigned.