NEW Senior Data Analyst

Công ty TNHH Vietcetera

Hết hạn: 07/01/2026

Chi tiết công việc
Giới thiệu công ty

Thu nhập: Thỏa thuận

Loại hình: Toàn thời gian

Chức vụ: Nhân viên

Kinh nghiệm: 2 - 4 năm

phần mềm data analyst frameworks data analysis

Vietcetera is seeking a Senior Data Analyst to strengthen and expand our audience analytics capabilities across Web, Social, CRM, and Content. Your insights will support data-driven decision-making for Marketing, Events, Product, and Editorial.

You will work closely with cross-functional teams to refine our data frameworks, enhance reporting systems, and uncover meaningful trends behind audience behavior, engagement, and growth. This role offers substantial ownership, with opportunities to shape how data is used across the company.

Key Responsibilities

Unified Data Analysis

Analyze and synthesize data from multiple sources (GA4, CMS, Social, CRM, Event tools) to create a unified view of Vietcetera's audience.
Build scalable data pipelines and ensure data integrity and accessibility across teams.

Audience Segmentation & Journey Mapping

Identify and define high-value audience segments to better understand behaviors, interests, and retention drivers.
Map user journeys and conversion funnels to highlight growth and engagement opportunities.

Content & Campaign Intelligence

Measure performance across formats (articles, podcasts, videos, events) and provide actionable insights for content planning and campaign optimization.
Apply AI concepts (vector embeddings, LLM prompts) to extract meaning from unstructured data such as user comments or article sentiment.

Dashboarding & Visual Reporting

Develop and maintain interactive dashboards and visual reports using BI tools (Looker Studio, PowerBI, Tableau, etc.).
Define and track key performance metrics (reach, engagement, conversion, retention).

Strategic Translation

Translate complex data findings into clear, actionable recommendations for non-technical stakeholders.
Present insights to leadership, marketing, and editorial teams in a way that drives decision-making and creative strategy.

System & Process Development

Design and document tracking specs, data schemas, and data dictionaries.
Establish standardized workflows for recurring data reporting and insight generation.

Qualifications

Experience:

2-4 years of experience in Data Analytics, ideally within Media, Digital Marketing, E-commerce, or Agency environments.

Technical & Analytical Skills:

Metric Design: Proven ability to write tracking specs or event schemas with relevant metadata.
SQL & BigQuery: Strong hands-on experience in data querying and warehouse management.
BI Tools: Skilled in building dashboards and automated reports (Looker Studio, Power BI, Tableau).
Data Manipulation: Comfortable using Excel/Sheets (advanced), Python or R for data cleaning and modeling.
AI Concepts: Basic understanding of vector embeddings, semantic search, or prompt engineering.

Core Competencies:

Analytical and problem-solving mindset with ability to tackle ambiguous questions.
Strong communication skills to explain the "so what?" behind numbers.
Curiosity-driven, detail-oriented, and proactive about turning data into impact.

Nice-to-Haves:

Experience with media or publishing data models (content taxonomy, engagement metrics).
Familiarity with CRM systems (Pipedrive, Hubspot) or email platforms (Brevo, Mailchimp).
Experience automating reports or data workflows using APIs or AI tools (e.g., OpenAI).

Thông tin chung

Thu nhập: Thỏa thuận

Cách thức ứng tuyển

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:

Hạn nộp: 07/01/2026

Giới thiệu công ty Xem trang công ty

Behind Vietcetera's content are young and dynamic teams. The talented and passionate team members, who are part of Gen Z themselves, helped cement Vietcetera's name as top of mind content site for everything Gen Z - from topics on cultural upbringing to identity exploration and distinct aspirations. Young as they may be, all of Vietcetera's teams work together to bring Vietcetera's mission to life.

Quy mô công ty

Từ 101 - 500 nhân viên

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