Off Trade - Wholesale Sales Manager South VN (Wine & Spirits Industry)

Boutique Brand Collective is a leading premium boutique spirit importer and distributor that specializes in the finest boutique cocktail and super luxury spirits from aperitifs and liqueurs through to world leading fine whiskies and tequilas.
We're a collective of inquisitive bar industry spirits experts whose objective is to leverage our portfolio uniqueness to become an innovative hospitality industry leader across our markets.
Striving towards excellence is best delivered in service: strong responsiveness, our own logistics management, and a customer focus on education and drinks specialty.
Planning (1/3)

• Agreed sales strategy by channel/segment/customer/region
• Play an integral role on route mapping and owns execution for the entire off trade
  • KPI development
  • Cycle planning and execution brand/customer/month
  • Implement and track execution
• • Route and sales tool optimization for the Team
  • Calls and visit per day/week by segment/customer
  • Efficient route planning
  • Usage of sales tool, reporting, call compliance, task management
• Attending and supporting development of key account event & promotional planning
• Create and manage sales event & promotion planning calendars
• Manage sales forecast to make sure no stock outage or over stock.

Execution (1/3)

• Trade visits, with sales supervisor/executive, build customer relationships, increase product placement
• Directly Managed Key Accounts / National Deal
• Reinforce executional standards for various accounts by channel with sales team
• Effective management of: Operations; Sales Issues; Customers; All feedback from regions; Administration; Leave; Disciplinary
• Ensure field execution and activity standards are met and exceeded
• Maintain working relationship with key stakeholders, e.g., South On-Premises team, Regional Sales team, traditional trade (wholesale team), Marketing team, Customer service team, accounting team and Brand Principles.

Development (1/3)

• Identify development areas for sales team and training requirements
• Opportunity identification by brand/outlet
• Team Management, take full responsibility of: Performance, Development, coaching on the job in the field & keep the motivated and agile with opportunistic mind set
• Recruitment and team coverage
• Survey, and update information about competitors and customers' opinions.