Performance Marketer

• Plan, set up, execute, and optimize digital marketing activities using ads platform including social media and display networks

• Plan, collaborate, and review with 3rd party partners such as Facebook, Google, ads agencies, etc, to gain insights and improve digital marketing performance

• Work on a budget to maximize results (leads, conversions, etc) while keeping cost (CAC, CPO, CPCV, etc) at an optimum level

• Manage the overall success of each campaign by analyzing trends, tactics mix and shifting budget to better performing channels/ad sets/ad groups as needed

• Provide ongoing optimization throughout the duration of the campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Set up tracking and structure data to report from different digital platforms.