Practice Development Manager

The Associate Practice Development Manager (APDM) will be responsible for managing all aspects of the assigned territory/accounts to sell the Invisalign & iTero products (if applicable). The individual will establish account relationships and practice development, as well as proactively communicate with customers and potential prospects.



The APDM is a go-getter who is out in the field uncovering opportunities, customers and leads, and successfully closing the deal. He/she is ambitious, hungry for success, results-driven and has the passion to win and find ways to over-achieve business results.



Deliver Results

• Achieve Monthly, Quarterly and Annual Sales Targets, MBO, Operational Plan and Profitability Plan

• Responsible for working with assigned accounts and team within Align Technology, including development of sales plans, targets and strategies, and removal of obstacles to success

• Provide all appropriate reporting to the Sales Manager including feedback from customers on a weekly and monthly report

• Responsible for and own the sales area as 'their business' and be willing to take responsibility for its planning and development in a high growth business

• Balance the short-term operational needs with the long-term organizational needs of the business

• Provide support to audit processes and quality management system as required.

• Work closely with co-colleagues to develop a high-performance team



Drive the Best Outcomes

• Acquire and maintain detailed knowledge of the Company's products

• Conduct data analysis, provide insights and discuss with manager to develop plan to support business and customers growth objective

• Conduct basic product and systems training, evaluate level of customers' product and systems knowledge via in-field assessment, as well as address or escalate internally customers' queries and issues

• Apply clinical knowledge and discuss clinical cases with customers if required

• Build strong ethical business relationships with customers to ensure usage of our products and gain greater market share by focusing high value activity and selling

• Participate in proactive team efforts to achieve departmental and Company goals, and comply with all policies, practices and procedures

• Work with the Sales Manager to set Operational plan for future periods

• Keep abreast of what competitors are doing and update Marketing Manager of market intelligence and pulses in the market

• Be responsible for all quality updates, records and customer product feedback

• Perform other duties as assigned



Lock in Key Relationships

• Engage certified doctors and develop their potential for new cases; engage non-certified doctors and establish their potential as an Invisalign provider; and engage current submitters to develop Invisalign business

• Build strong understanding of customers and clinic practice so as to support customers in their practice development and growth

• Work closely with Marketing Manager to develop and implement sales and marketing strategies/activities, such as management of Strategic Accounts, opening of new accounts, assisting customers to achieve sales, supporting them in distribution and display objectives, social media activities, clinic event and Open Day