Seize the Route to Market (RTM) opportunities to grow: Collaborate with Special Account (SA) Head / Modern Trade (MT) Channel Head / MT Operation Manager to develop and implement a solid and optimal RTM strategy for MT and SA channel
Diversify customer to serve shopper; define customer classification and channel mapping
Define optimal distribution model (direct / in-direct) in both urban and rural area
Design field force structure, headcount, salary structure (fixed and variable pay) and KPI setting
Define and refine process & guideline to develop RTM capability and deliver trainings to field force
Develop RTM deployment toolkit, execution guideline, performance metrics (i.e distribution, coverage, SFE ... ) and management dashboard
Implement RTM strategy with flawless execution: Partner with Special Account Head / Modern Trade (MT) Channel Head / MT Operation Manager and Regional Route To Market Manager to implement and continuously enhance RTM strategy performance
Implement RTM strategy including (but not limited to) deploy RTM model and manage field force execution
Ensure RTM guidelines are followed as designed i.e distributor infrastructure, route standard, monthly coverage plan (MCP) and the field force span of control
Continuously enhance field force productivity and efficiency via refining field force structure, distribution model, and improving sales policies/ programs (i.e target setting/ monthly KPIs and incentives; adhoc rewards & performance boosting)
Monitor RTM performance metrics leveraging internal performance dashboard and external data i.e Nielsen data, conduct ROI evaluation of RTM model for key stakeholders
Develop field force and ensure quality of execution: Enhance the RTM capability of field force and monitor execution compliance
Partner with Sales Capability Manager to identify the training needs and implement training agenda to field force
Track and monitor the compliance of field force and distributors with RTM guideline (i.e MCP, route standard, store opening, order generation...) via daily monitoring with control system in place
Corporate with Aud
it Manager, Channel Head & Regional RTM Manager to facilitate field audit as per audit agenda
Other RTM accountabilities
Work with multi partnerships internally and externally (i.e Sales Ops, Channel & Categry Development, Supply Chain, vendor) to accelerate the growth of the Company in the market
Other RTM initiatives as per assignment of Line Manager to improve numeric and weighted distribution of the Company's products (i.e route to consumer, e-com expansion)
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At least 3-5 years of experience in Sales. Highly prefer experience in Modern Trade (Key Account) or Route to Market from FMCG
Excellent sales orientation mindset and strong collaboration skills; have commercial sense and understanding of Modern Trade Operation, Salesforce & Route-to-market management, productivity analysis, improvement across salesforce & intermediaries.
Have understanding of DMS system and performance management dashboard i.e Power BI is a plus
Soft skills required: Strong in data analysis; strong verbal & written communication and negotiation; ability to convince/influence on ASM and Distributors
Be flexible to travel and adaptable to constantly changing environment
Fluency in Vietnamese and English
Unique company culture of Dutch heritage and international presence.
You'll become a key part of our ongoing transformation and continue to provide better nutrition for the world.
You'll be working with a wonderful team who are motivated to contribute and to live our purpose
Diverse development program and internal opportunities to grow and enhance your professional journey
We offer you a competitive salary & benefits package.
Opportunity to #UnleashYourNature
