Senior Content Marketing

• Develop and execute a comprehensive content strategy aligned with the overall marketing and business
goals;
• Produce high-quality a wide variety of content - blogs, e-books, whitepapers, videos, and webinars on
website and social media channels;
• Generate ideas to increase customer engagement;
• Measure the effectiveness of communication of the implemented content. Monitor and report Content
effectiveness to direct management;
● Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals.
● Produce high-quality a wide variety of content - blogs, e-books, whitepapers, videos, and webinars on website and social media channels;
● Generate ideas to increase customer engagement.
● Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
● Understand the target audience's psychology and create compatible content to attract them, turning them into potential customers.
● Creating content for advertising campaigns to ensure it meets the target audience's needs.
● Working closely with SEO, web, media team, and advertising agencies to design, test, and evolve lead-nurturing tactics;
● Update trends to develop new ideas to increase interaction and brand recognition.
● Monitor, analyze, and evaluate content marketing effectiveness metrics and research customer insights to optimize effectiveness.
● Tasks are assigned by the line manager.