(Senior) CRM & Lifecycle Marketing Specialist

Mô tả Công việc
Primary Objectives
Design & Execute CRM & Lifecycle Marketing strategies to optimize the end-to-end customer lifecycle-from acquisition and onboarding to activation, retention, reactivation, and win-back. You will leverage deep data analysis and automation to deliver personalized experiences at scale and drive sustainable growth.
Main responsibilities
1. Customer Lifecycle Optimization
• Design, refine, and continuously improve customer journeys across lifecycle stages.
• Develop and manage customer segmentation frameworks based on customer value and behavioral insights.
2. Marketing Automation Execution
• Plan and operate behavior-triggered automated journeys across ONE & ONE PRO
• Create and optimize multi-channel messaging (in-app, push, email, SMS/ZNS, etc.)
3. Performance Tracking, Measurement & Data-Driven Optimization
• Standardize tracking plans and define funnel/source KPIs
• Build and maintain dashboards; monitor key metrics on a regular basis.
• Run and manage A/B testing (message, timing, channel, incentive, content, frequency) to improve conversion and retention.
• Consolidate insights, report performance weekly/monthly, and propose actionable improvements to boost growth efficiency.
4. Martech/CRM Platform Operations
• Administer and operate CRM/automation platforms.
• Partner with Tech/Data teams to map events, enhance tracking, ensure data accuracy, and keep automation flows stable.
• Ensure CRM activities comply with data governance and customer information security requirements.