Senior Marcom Executive ( Digital Marketing)Capella Hanoi Hotel

Develop and implement comprehensive digital marketing strategies aligned with overall business objectives, including a social media strategy and management of the hotel's presence on various platforms (Facebook, Instagram, etc.).
Manage and optimize paid and organic advertising campaigns across platforms like Google, Facebook, Instagram, and others based on budget allocation and performance metrics.
Conduct keyword research and implement basic SEO best practices to improve the hotel website's ranking in search results, driving organic traffic, and maximize ROI.
Manage and analyze website traffic data using tools like Google Analytics to identify trends and optimize website performance.
Collaborate with the design team and content team to develop engaging and visually appealing content for all digital marketing channels.
Contribute to developing a content marketing strategy that aligns with overall marketing goals and target audience, including planning and scheduling content publishing across various channels (website, social media) using a content calendar tool.
Develop features for the hotel mobile app to enhance guest experience and drive direct bookings.
Stay up-to-date on the latest digital marketing trends and technologies and implement them into campaigns.
Collaborate with the Corporate Office on scheduling, guidelines, and reporting for digital marketing initiatives.
Generate reports and track the performance of all digital marketing activities.
Identify and partner with relevant influencers (e.g., luxury travel bloggers, local tastemakers) to amplify brand reach and engagement.
Manage and analyze email marketing campaigns to nurture leads and drive conversions.
Assist with other marketing initiatives as needed.