• Work alongside Product Marketing, Digital Channels, Product Managers, and Engineers to support marketing objectives through SEO end-to-end initiatives.
• Increase Traveloka Experience organic visibility across travel and lifestyle related keywords by improving SERP ranking, keyword coverage, landing page experience, and making sure that Traveloka stays on top of the competition in the Vietnam market.
• Actively seeking for improvement areas by closely monitoring the SEO performance (clicks, ranking, market share, transactional metrics, etc) and staying alert for any changes in Traveloka website that may harm SEO.
• Collaborate with Product Managers and Engineers to run successful on-page projects such as technology adoptions, feature enablement, experiments, and issue management.
• Analyze large sets of data and act quickly on trends and opportunities by staying up-to-date on SEO and travel /lifestyle industry in an extremely dynamic and competitive environment.
• Running end-to-end content strategy, editorial plan, and execution that adheres to SEO best practices to support tactical campaigns and hygiene activities.
• Acting as subject matter expert and providing insight from SEO POV to other stakeholders.
• Running off-page campaigns by acquiring backlinks from high quality websites to improve brand awareness, DA, and PA.
• Provide short-term and long-term plans for sustainable yet cost-efficient SEO optimization.
• Responsible for managing cost and return optimization of the SEO investment.