Square Experiential Communications | Creative Planner [Event/Activation]

A. Job Description
1- [20%] Project Briefing:
Attend brief sessions with clients in escort of account unit
Identifying & analysing requirements/ necessary information to prepare for related projects...
2- [30%] Brainstorming:
Be responsible for digging down the market background related to the brief, including product information, market shares, target audiences and insight, client's competitor
Initiate the big concept, communication strategy (including digital communcation framework if any), and message of the campaign, before brainstorming session
Find & share the related inspiration, including execution ideas, thematic design, technological solutions, performances, etc.
Brainstorm and judge the direction
Effectively manage time and meet deadlines even have to handle at least 2 brainstorming projects at the same time
3- [30%] Proposal & Presentation
Finalize communication strategies, phasing to complete overall structure of campaign
Prepare the opening, concept description & rationale, campaign structure logically into proposal by PowerPoint
Proactively create, supervise, and polish all conceptual content (including master story, screenplay, script copy, etc.) for performances and activities
Take control quality and deadline of proposal
Fluently present the concept part and communication strategy to client, both English and Vietnamese
4- [20%] Execution
Proactively create & supervise all campaign strategic & conceptual content (screenplay, script copy, etc). Coordinate with relevant departments (creative/account) to deliver the required outcome
Support polishing POSM copy when related to conceptual content
Plan digital communication content related to the concept of the project (such as teasing post, minigame on social, etc., if any).
B. Job Requirements
Required a BA or College in marketing/ economy/ communication major; good English communications
At least 1-year experience with the same tasks; in Advertising, Communication, Marketing is a plus
Having intermediate knowledge of marketing, branding, know-hows, method of convincing and proposal composing
Learning & updating market trend, needs, technology and company competitive advantages.