Trưởng Nhóm Marketing (Nghỉ T7, CN; Commission Hàng Tháng; Thưởng KPI Hàng Quý/Năm; Lương Tháng 13 Cố Định)

Planning, Reporting, and Operational Supervision (30%)
Develop monthly, quarterly, and annual marketing plans for the IFRS product line.
Monitor and ensure the effective execution of planned activities.
Coordinate with cross-functional teams (sales, academic, operations) to align marketing efforts.
Track KPIs, evaluate campaign performance, and prepare periodic performance reports.
Manage marketing budgets and resource allocation for the product.
Market Research & Strategic Marketing Proposal (30%)
Conduct competitor analysis and monitor market trends in the IFRS training sector.
Research target customer behaviors and learning needs (working professionals, finance &
accounting personnel, etc.).
Propose product positioning, pricing, and communication strategies tailored to each target
segment.
Collaborate with the strategic marketing team to refine the overall marketing direction for IFRS
programs.
Execution of Content, Events, and Partnerships (30%)
Develop and execute content marketing plans, including blog posts, social media, and email
campaigns.
Coordinate and manage marketing events (workshops, webinars) to promote IFRS programs.
Build and maintain strategic partnerships with universities, corporations, and industry experts.
Support campaign ideation and creative briefing for media assets related to IFRS.
Ensure all marketing materials align with brand guidelines and product positioning.
Training & Internal Enablement (10%)
Provide training and guidance to new marketing team members or collaborators involved with the
IFRS product.
Share best practices and support knowledge transfer to ensure consistent team performance.