tuyển dụng unit head of credit card crm (omni channel, digital & mobile Marketing) tại hồ chí minh

Mô tả công việc
OBJECTIVES
This key role within the CCBC is responsible for ensuring that customers engage with all of these products and linked features on an ongoing basis through unique communication platforms, newer and newer communication channels including conventional and digital and finally creating utmost loyalty and usage of these unique products. Incumbent also has to work with product team in creating new and unique features to help FE Credit compete in a crowded marketplace and win customers.
The incumbent in this role drives the dialogue with the card customers, keeps them informed of all new features/ benefits and makes sure most cardholders participate in promotions and avail of benefits offered by FE Credit Cards.
This key role within the Cards Business is thus responsible for the four key vectors: Ongoing customer engagement, regular communication of relevant card usage offers and launch of various digital campaigns aimed at increasing features awareness as well as to improve top of mind recall and last but not the least work with all key stakeholders to launch a robust Customer Communication platform (Omni Channel) to improve the customer journey and maximize customer response.
COMMUNICATION
Internal: Risk, Operations, Technology, Customer Service, Sales and Finance
Rolling out new products & propositions, chalking out and executing portfolio optimization strategies, driving spends & usage for the overall cobranded and affinity card portfolio.
External: Large E-com retailers, TELCOs, Loyalty and fulfilment vendors, Outsourced technology providers etc.
To forge strategic alliances to grow card sourcing, improve acquisition and usage programs & processes as well as to launch cobranded credit cards.
KEY RESPONSIBILITIES
Outline a digital strategy for the CCBC and create new digital campaigns to enhance the cardholder engagement on card feature utilization as well as new promotions and offers. Create digital campaigns to create new acquisition channel by leveraging emerging technology. Optimise customer responses from each of these channels. Work with Central Marketing team to maximise customer reach for FE credit cardholders through Social Media.
In conjunction with Usage team, explore new alliances and partnerships with E-com vendors and large-scale retailers to create offers and communicate them cost effectively to existing customers as well as prospects.
Regularly interact with technology, operations. Central Marketing and IT teams to create new means of cardholder communication from personalized email servers to timely programmed reminders delivered on a multimedia platform in cost effective manner.
Enhance and effectively use conventional customer communication means such as print mailers, e-statements, paper statements, mini-statements, etc to enhance customer communication without incurring additional costs.
Create ongoing communication and marketing offers for SMART PLUS card, Gold PLUS card, new payment schemes like VISA, JCB etc, host of new features such as Secure Plus, Selfie Plus, Everyday Rewards PLUS and ongoing cardholder promotions through platforms like Easy Pay, and Easy Life. Work on launch of new product launches with the Product team including customer communication and managing launch event. Regularly work with technology/operations and marketing in creating ongoing means of communication with cardholders including EDMs, DMs, statement inserts, statement messaging, SMS, MMS, social media messaging to inform cardholders of various offers and to rollout timely reminder mechanisms for various offers to ensure maximum coverage and outcomes.