User Acquisition Manager

VNG Corporation

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 26/09/2021

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Mã vị trí: 21-ZPS-0221

Nơi làm việc: Tp.Hồ Chí Minh

Lương: Thỏa thuận

Mô tả công việc

In close collaboration with the Game Development Team, define and lead the overall UA strategy for the game you are in charge of to maximize its growth profitably
Lead, plan, manage and execute performance-based user acquisition across various advertising channels
Be an owner of the whole UA strategy Analyze data and optimize campaign performance based on LTV and ROI evaluation.
Explore new opportunities for user growth including new channels, partnerships and messaging
Manage and grow relationships with external partners for UA efforts across the globe, while being able to negotiate and buy ad traffic
Generate performance reports.
Create and present review and action plans to drive user growth based on your analytical insights.
Develop toolsets that will automate campaign optimization
Develop frameworks for forecasting, exploring trends, and spotting anomalies
Design experiments to test the validity of hypotheses around user acquisition strategy

Yêu cầu

Previous working experience in games or app user acquisition (ideally 5+ years)
Exceptional analytical, communication and teamwork skills Experience with attribution tools required
Passion for analytics, advertising as well as mobile gaming.
Demonstrated ability to effectively own, manage and optimize monthly multi-million-dollar acquisition budgets with clear ROI targets
Comfort in distilling technical information into business decisions, with a desire to own the business outcome of the analysis you produce
Profound understanding of the ad networks, campaign attribution, creative management and campaign optimization.
Drive relentless culture of experimentation on all key existing channels, while also ideating and establishing new UA funnels
Campaign management, including optimization and monitoring of campaigns, budget allocation, leading A/B tests, identifying new channels, analysis
Deep Experience of performance marketing, including directly managing Facebook and other ad networks.
Able to contribute to day-to-day efforts

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