Wine Specialist

Campaigns, events & Promotion:
Define with Brand manager general concept of the campaign
Prepare the item selection working both on permanent items + event items: deal with suppliers to get support and define mechanics. Prepare stock allocation to stores & follow up.
Work with Marketing designer for all aspects of communication of the campaign / event / promotion : store general atmosphere, window display, promotion tables, decoration, uniforms accessories, music, offline & online communication
Sourcing of materials & POSM for promotion & events. Define the content to follow our food education purpose and branding guidelines
Check & follow the design & production of POSMs, materials required by the Visual & Merchandising plan.
Coordinate & guide stores to set up POSMs, materials & requirements: meeting, weekly brief, set up in store, audit
Real Back-office link in charge of the preparation of promotion programs
Make promotion campaign report
Define, design and implement a creative visual merchandising strategy
Create appealing and eye-catching merchandise displays that lead the customer through the entire store
Produce window displays, signs, interior displays, floor plans and special promotions displays
Identify key messages and set a clear image of the end result
Change displays to promote new product launches and reflect festive or seasonal themes