Ad OperationsLava Digital

1/ Ad Operation:
- Daily optimization and management of campaigns, handle reports for AdOp team (traffic, screenshot, tracking,...), creative (banner), monitor campaigns from all platforms such as Adnetwork, Programmatic,...
- Ensure timely and accurate ad trafficking according to campaign specifications.
- Collaborate with internal sales teams and related departments such as trading teams to understand customer requirements and optimize campaigns.
- Monitor and coordinate with tech team when there is any issue with the ads.
- Assist with ad inventory management and placement optimization.
2/ Product Assistant:
- Support the PM with research to explore new advertising and product ideas
- Work with designers and engineers to develop and launch new ad formats.
- Conduct A/B testing and analyze data to optimize ad product performance.
- Contribute to the creation and maintenance of product documentation.
Others:
- Study & practise to fully understand and know how to use ad platforms effectively.
- Study and update knowledge of digital marketing, digital advertising, advertising technology, English, and the digital market in Vietnam.
- Responsible to complete courses which are assigned by higher-level managers.
- Participate to other related projects or tasks based on requirement of company.