Assistant Brand Manager

Mô tả Công việc
A. Job Purpose:
Working as part of Marketing team to build & develop strong brand awareness.
Make sure brand's annual sales reach the goal with cost-effective performance within budget approved.
Ensure new product development (or re-launch) is on schedule and achieve business goals as planned.
B. Key Responsibilities:
Assist Brand Manager in planning & proposing to the Marketing Manager the annual marketing plan for the brands
Update & analyze characteristics, habits, needs of target consumers of the brand
Monitor, update and analyze prices of competing products of the brand
Monitoring and updating advertising activities promoting competitive products of the brand
Assist BM make and propose a marketing plan for 4P marketing quarterly with the approved budget
Assist BM to make & execute quarterly Marketing Plan 4P for the brand under the approved plan
Carry out and be responsible for design, advertising, communication and promotion activities as required
Coordinate and lead the activities of all relevant departments within the company to implement the business plan of the brand at the given time
Other regular activities:
Plan and carry out market visit on a quarterly or ad hoc basis through the Fieldwork Plan
Track the sales of your brand. Coordinate the sales department to solve the difficulties associated with sales report monthly results of the brand through PR Meetings.
Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
Write reports, specifications and creative briefs
Follow up market research, analyze market trends and competitors' price
Implement effective marketing plans through advertising and promotions
Carry out testing to launch new products