Associate Executive, Paid Solution MarketingCÔNG TY CỔ PHẦN TIKI

JOB DESCRIPTION:
Internal solid contact point for the excellence growth for Paid Marketing: 65%
Play as the pivotal excellence sources for Paid Marketing, including but not limited to:
Drive execution of advanced paid marketing initiatives, incorporating cutting-edge technologies and product features, such as Share-To-Earn Program, etc.
Drive the creation and execution of high-impact marketing materials, including Project Decks, Campaign Calendar and any communication materials for hero products and innovative programs.
Foster cross-functional collaboration with product, tech, and marketing teams to ensure cohesive and effective market penetration.
Conduct data analysis to identify trends, measure campaign effectiveness, and uncover actionable insights to drive continuous improvement and innovation.
Deal Performance Management: 15%
Review competitive pricing, and conversion rates of subcategories within the affiliate marketing program, provided data from BI Team,
Identify and target the right segment partners to drive attractive deals.
Collaborate with internal teams and external partners to ensure the implementation of effective marketing strategies and promotions.
Cost Control and Efficiency: 10%
Manage and optimize the budget for paid traffic channels, including Google, Facebook, and other Affiliate Marketing Platforms.
Analyze performance data to ensure spending is in line with the profit and loss (PnL) of each subcategory, focusing on the efficiency of paid performance marketing.
Implement cost-effective strategies to maximize return on investment (ROI) across all paid channels.
Execute for Coupon/scheme for Affiliate/Paid Marketing: KOL/KOC/Publisher & Partners, KOL/KOC/Publisher Incubation Program,
REQUIREMENTS:
Requirements:
Bachelor's degree in Marketing, Business Administration, or related field.
Having Experience at least 1 year for ecommerce, business development, affiliate marketing.
Basic knowledge of and passion for data analysis and performance metrics.
Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
Strong business or commercial acumen, with a results-driven mindset.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Prefered Qualifications:
Experience with e-commerce or online retail.
Certification in digital marketing, data analysis or related fields.
Familiarity with digital marketing tools and platforms, such as Google Analytics, SEMrush, and affiliate marketing software.