Brand Assistant - Abbott PharmaceuticalAbbott Nutrition International

The Product Executive is responsible for developing and implementing effective branding strategies to enhance the company's image and market presence.
Reporting to the Senior Brand Manager, this role involves conducting market research, analyzing consumer trends, and collaborating with cross-functional teams to create compelling brand messaging and visual identity. The Product Executive will also oversee the execution of marketing campaigns and monitor brand performance to ensure consistency and alignment with the company's objectives.
Responsibilities of Brand Executive
- Develop and implement brand strategies and marketing plans to enhance brand awareness and recognition.
- Conduct market research and competitor analysis to identify market trends and opportunities for brand positioning.
- Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.
- Oversee the design and production of marketing materials, including brochures, presentations, and promotional items.
- Monitor and analyze brand performance metrics, such as brand equity, customer perception, and market share.
- Plan and execute brand activation campaigns and events to drive brand engagement and customer loyalty.
Working location: 35 Đại Lộ Tự Do, VSIP1, Bình Dương