Brand & Content Manager - Around $2000Công ty Cổ phần Công nghệ KiotViet

Your job responsibilities:
We are looking for a Content strategist who is in charge of planning, designing, creating, editing, and publishing content based on the company's business objectives and user's needs. This role involves defining the purpose, audience, tone, style, format, and channels of content, as well as measuring its performance and optimizing it for improvement. Content strategy also aligns content with the brand identity, business objectives, and user needs of KiotViet.
What you will do:
- Lead the brand & content teams, creative teams, and writers to implement the content strategy on website, social media and public media. Developing and implementing brand strategies.
- Performing exhaustive research to gain in-depth knowledge of company products, customer personas and analysis on customer thoughts and trends.
- Creating innovative content appropriate for the brand's customer personas and planning
the editorial calendar and content proposition which includes content governance guidelines for tone, style, and voice of all content.
- You will oversee the development and execution of marketing campaigns across various channels, including social media, email, and advertising. You will work closely with creative teams to develop compelling content that effectively communicates the brand message.
- Analyzing and reporting on brand & content performance marketing strategy to evaluate whether it's working or not to ensure the content strategy meets business objectives.