Brand ManagerCông ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Marketing - PR, Nhân sự, Biên tập/ Báo chí/ Truyền hình
Lương: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 18/08/2022
Hạn nộp: 17/09/2022
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
About STYLE by PNJ - New brand jewelry and accessories for young people - believes that your personality is the most precious treasure and will accompany you on your journey to find your own personality statement.
OBJECTIVES
Brand manager is responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, focusing on achieving brand business objectives in the short and long term.
RESPONSIBILITIES
Plan and develop brand strategy.
Work with cross-functional partners to develop and execute short- and long-term brand strategies to exceed company objectives
Develop brand's KPI.
Develop the brand's annual budget plan.
Ensure the growth in brand awareness, preference, and loyalty
Support long-term innovation strategy: You will support the team in building the long-term innovation strategy, leveraging macro-trends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.
Develop and oversee the implementation of marketing and communication plans
Oversee the development and implementation of campaigns to promote brand and revenue, including:
- Key campaigns on major shopping festivals of the year.
- New store opening campaigns
- Exhibitions, fairs, events, sponsorships, cooperation with other brands.
- Other derivative programs.
Develop plans for brand communication, marketing, promotions in each region, branch, and market based on the company's strategic direction, short, medium and long-term goals.
Ensure that messaging and marketing activities are aligned with brand and company values.
Assign KPIs to each brand assistant manager to measure the implementation of campaigns.
Allocate budget for each group of campaigns/ branches/ communication channels, manage brand's budget
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Periodically review, remind, evaluate and propose solutions to ensure the campaigns are implemented on schedule and effectively.
Collaborate and work closely with relevant departments/ divisions in accordance with the company's processes and regulations.
Work cross-functional (Marketing Division, Retail, Human Resources, Finance and Accounting Division, Branch, Store Operation, ...) to gain alignment for key project milestones
Analyze brand, consumer insights and competitive trends, and recommend actions to be taken
Leadership
Monitor, evaluate, motivate & provide professional trainings for staffs to improve the qualifications and knowledge of the members of the department
Perform other tasks assigned by Line Manager/ company
OBJECTIVES
Brand manager is responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, focusing on achieving brand business objectives in the short and long term.
RESPONSIBILITIES
Plan and develop brand strategy.
Work with cross-functional partners to develop and execute short- and long-term brand strategies to exceed company objectives
Develop brand's KPI.
Develop the brand's annual budget plan.
Ensure the growth in brand awareness, preference, and loyalty
Support long-term innovation strategy: You will support the team in building the long-term innovation strategy, leveraging macro-trends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.
Develop and oversee the implementation of marketing and communication plans
Oversee the development and implementation of campaigns to promote brand and revenue, including:
- Key campaigns on major shopping festivals of the year.
- New store opening campaigns
- Exhibitions, fairs, events, sponsorships, cooperation with other brands.
- Other derivative programs.
Develop plans for brand communication, marketing, promotions in each region, branch, and market based on the company's strategic direction, short, medium and long-term goals.
Ensure that messaging and marketing activities are aligned with brand and company values.
Assign KPIs to each brand assistant manager to measure the implementation of campaigns.
Allocate budget for each group of campaigns/ branches/ communication channels, manage brand's budget
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Periodically review, remind, evaluate and propose solutions to ensure the campaigns are implemented on schedule and effectively.
Collaborate and work closely with relevant departments/ divisions in accordance with the company's processes and regulations.
Work cross-functional (Marketing Division, Retail, Human Resources, Finance and Accounting Division, Branch, Store Operation, ...) to gain alignment for key project milestones
Analyze brand, consumer insights and competitive trends, and recommend actions to be taken
Leadership
Monitor, evaluate, motivate & provide professional trainings for staffs to improve the qualifications and knowledge of the members of the department
Perform other tasks assigned by Line Manager/ company
Yêu cầu
Education
Bachelor's Degree in Marketing/ Business Administration or other business related
Experience
At least 3+ years of experience in brand/ marketing experiences at equivalent roles required along with a proven track record of delivering results
At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams
3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
Experience managing ambiguity and rapid change - demonstrate agility and risk-taking
Competencies
Ability to identify customer needs and draft strategies and plans that deliver on those needs
Proven track record developing program plans that meet/exceed goals and managing program budgets
Strategic thinker who is able to articulate the brand vision, as well as anticipate and identify consumer needs.
Passionate about creating a vision for a brand and bringing it to life with their own hands
Familiarity with market research, consumer target, and trends analysis
Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
Work on multiple projects, prioritize and meet tight deadlines
Strong analytical skills, able to identify and act upon opportunities for campaign improvement
Excellent stakeholder management and leadership skills
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Business savvy
Communication & problem-solving skills
Planning & Organizational skills
Customer-oriented
Bachelor's Degree in Marketing/ Business Administration or other business related
Experience
At least 3+ years of experience in brand/ marketing experiences at equivalent roles required along with a proven track record of delivering results
At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams
3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
Experience managing ambiguity and rapid change - demonstrate agility and risk-taking
Competencies
Ability to identify customer needs and draft strategies and plans that deliver on those needs
Proven track record developing program plans that meet/exceed goals and managing program budgets
Strategic thinker who is able to articulate the brand vision, as well as anticipate and identify consumer needs.
Passionate about creating a vision for a brand and bringing it to life with their own hands
Familiarity with market research, consumer target, and trends analysis
Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
Work on multiple projects, prioritize and meet tight deadlines
Strong analytical skills, able to identify and act upon opportunities for campaign improvement
Excellent stakeholder management and leadership skills
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Business savvy
Communication & problem-solving skills
Planning & Organizational skills
Customer-oriented
Quyền lợi
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Đồng phục
- Chăm sóc sức khỏe
- Tăng lương
- Nghỉ phép năm
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Đồng phục
- Chăm sóc sức khỏe
- Tăng lương
- Nghỉ phép năm
Thông tin khác
Địa điểm làm việc
➢ Hồ Chí Minh
Ngành nghề
Quản Trị Thương Hiệu (Branding) Truyền Thông/Báo Chí
Tính chất công việc
Toàn thời gian
Vị trí (Chức vụ)
Trưởng Nhóm/Trưởng Phòng
Yêu cầu về bằng cấp (tối thiểu)
Đại Học
Yêu cầu kinh nghiệm
Trên 5 năm
➢ Hồ Chí Minh
Ngành nghề
Quản Trị Thương Hiệu (Branding) Truyền Thông/Báo Chí
Tính chất công việc
Toàn thời gian
Vị trí (Chức vụ)
Trưởng Nhóm/Trưởng Phòng
Yêu cầu về bằng cấp (tối thiểu)
Đại Học
Yêu cầu kinh nghiệm
Trên 5 năm
Giới thiệu công ty
Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ việc làm
170E Phan Đăng Lưu - Phường 3 - Quận Phú Nhuận - TP. Hồ Chí Minh
Quy mô: Từ 101 - 500 nhân viên
Việc làm tương tự
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Vị trí Brand Manager do công ty Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Brand Manager hoặc công ty Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ ở các link phía trên
Giới thiệu công ty
Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ việc làm
170E Phan Đăng Lưu - Phường 3 - Quận Phú Nhuận - TP. Hồ Chí Minh
Quy mô: Từ 101 - 500 nhân viên