Brand ManagerCÔNG TY TNHH FORD VIỆT NAM
Nơi làm việc: Hà Nội
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo
Thu nhập: Negotiable
Hình thức: Toàn thời gian
Ngày đăng: 21/03/2024
Hạn nộp: 19/04/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
1. General duties:
Manage Brand portfolio; Be responsible for Brand performance: Develop Brand strategy; Identify Brand positioning in the market; Develop and Execute Marketing campaigns to grow, nurture or sustain Brand to ensure delivering business objectives.
• Details:
- Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement.
- Anticipate consumer trends/behaviors, analyze competitive environment & action planning
- Lead Go-to-Market Strategy and lead cross functional Team in execution of GTM plan
- Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program, etc.
- Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
- Work closely with agencies (creative, media, event, ...) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline.
- Measure and report on success of marketing campaigns
2. Compliance:
• Maintain & apply quality control system in working area as required.
• Comply with Internal policies, Code of Conduct, procedures of the Company.
• Complete all compliance training as required by Corporate Compliance Office
Manage Brand portfolio; Be responsible for Brand performance: Develop Brand strategy; Identify Brand positioning in the market; Develop and Execute Marketing campaigns to grow, nurture or sustain Brand to ensure delivering business objectives.
• Details:
- Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement.
- Anticipate consumer trends/behaviors, analyze competitive environment & action planning
- Lead Go-to-Market Strategy and lead cross functional Team in execution of GTM plan
- Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program, etc.
- Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
- Work closely with agencies (creative, media, event, ...) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline.
- Measure and report on success of marketing campaigns
2. Compliance:
• Maintain & apply quality control system in working area as required.
• Comply with Internal policies, Code of Conduct, procedures of the Company.
• Complete all compliance training as required by Corporate Compliance Office
Yêu cầu công việc
* Required Education/ Background:
• Knowledge on automobile industry, market segmentation, competition.
• Understanding of business plan, Brand positioning, consumer insights.
• Ability to understand & analyse Sales report, business review.
• Knowledge of Marketing Communication & Creative asset production and management.
• Graduated from university with major in marketing or business management.
* Minimum experience:
• At least 5-year experience in Brand Manager/Marketing Manager
* Others
• Strong analytical capability
• Strategic thinker able to work to target.
• Creative capability: Innovative strategy & idea to help Brand stand out.
• Trend Savviness: Stay on top of industry trend in Marketing and Consumer psychology.
• Strong Leadership skill
• Have excellent communication (both English & Vietnamese, verbal & writing), presentation, follow-up and closing skills.
• Strong capability to pay attention to details.
• Ability to work independently to take ownership of assigned jobs.
• Self-motivated and high discipline on strict corporate process.
• Good teamwork sprit.
• Ability to work under high pressure.
• Open minded, forward-looking, optimistic.
* Working location: Hanoi, Hybrid working model
• Knowledge on automobile industry, market segmentation, competition.
• Understanding of business plan, Brand positioning, consumer insights.
• Ability to understand & analyse Sales report, business review.
• Knowledge of Marketing Communication & Creative asset production and management.
• Graduated from university with major in marketing or business management.
* Minimum experience:
• At least 5-year experience in Brand Manager/Marketing Manager
* Others
• Strong analytical capability
• Strategic thinker able to work to target.
• Creative capability: Innovative strategy & idea to help Brand stand out.
• Trend Savviness: Stay on top of industry trend in Marketing and Consumer psychology.
• Strong Leadership skill
• Have excellent communication (both English & Vietnamese, verbal & writing), presentation, follow-up and closing skills.
• Strong capability to pay attention to details.
• Ability to work independently to take ownership of assigned jobs.
• Self-motivated and high discipline on strict corporate process.
• Good teamwork sprit.
• Ability to work under high pressure.
• Open minded, forward-looking, optimistic.
* Working location: Hanoi, Hybrid working model
Quyền lợi được hưởng
Fixed 13th month salary and annual incentive bonus
Mobile allowance
Job car for business and family usage
Mobile allowance
Job car for business and family usage
Thông tin khác
Posted Date
20/03/2024
Job Level
Experienced (non-manager)
Job Function
Marketing, Advertising/Communications > Brand Mangement
Industry
Manufacturing
Skill
Automobile, Brand Management, Marketing Management, Consumer Behavior
Preferred Language
Any
20/03/2024
Job Level
Experienced (non-manager)
Job Function
Marketing, Advertising/Communications > Brand Mangement
Industry
Manufacturing
Skill
Automobile, Brand Management, Marketing Management, Consumer Behavior
Preferred Language
Any
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Vị trí Brand Manager do công ty CÔNG TY TNHH FORD VIỆT NAM tuyển dụng tại Hà Nội, Joboko tự động tổng hợp mức lương Negotiable, tìm thêm việc làm về Brand Manager hoặc công ty CÔNG TY TNHH FORD VIỆT NAM ở các link phía trên
Giới thiệu công ty
CÔNG TY TNHH FORD VIỆT NAM việc làm
Thị trấn Lai Cách -Huyện Cẩm Giàng -Tỉnh Hải Dương
Quy mô: Từ 501 - 1000 nhân viên