Brand Marketing DirectorCÔNG TY CỔ PHẦN CON CƯNG

Mô tả Công việc
1. Strategy: Lead key role in the establishment of the business's brand building strategies across all channels.
2. Leadership/Supervisory Role:
- Lead brand marketing department, define its strategic vision & mission
- Manage and optimize the customer-centric brand planning process
- Lead consumer-facing communication strategies for the brand and serve as the primary marketing liaison with external business partners, fostering strong, collaborative relationships.
3. Analytics
- Manage and maintain program-specific research practices, including consumer insights, consumer segmentation, competitive intelligence, industry trends, and innovations.
- Monitor performance and provide transparent reporting on the outcome, progress, and results of brand marketing program initiatives.
- Analyze the effectiveness of strategies and projects, and propose solutions for improvemens.
4. Knowledge/Creativity
- Assigned to become an internal Brand marketing champion, develop a deep understanding of consumer mindsets and barriers to brand marketing, and subsequently provide the department with creative and sustainable solutions