Content & PR Marketing ManagerCông Ty Cổ Phần Tập Đoàn SI

- Reporting to the CMO, our Content Manager should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop content, style and layout for all channels: Website & SEO, social network, newsletter, etc
- Build and manage a content/editorial calendar that attracts a qualified audience to the company's lead capture channels: Facebook, Zalo, etc
- Manage content distribution to online channels and social media platforms to increase web traffic
- Responsible for developing regular content for social media and website landing pages
- Optimize content according to SEO: Edit, proofread and improve writers' works
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas in line with products and services to draw audience's attention and lead generations·
- Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital materials.
- Support and contribute outbound contents such as flyers/brochures, webinars, marketing automation, infographics, and others
- Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units
- Support the CMO in other related initiatives that may be required from time to time
- Plan and report periodically (weekly, monthly, quarterly, yearly)
- Perform duties that may be assigned by the CMO