Marketing InternALIBABA GROUP

* Vietnam Supplier Marketing Operation Team: Responsible for [protected info] brand influence and business performance contribution amongst target suppliers from Vietnam.
Job Responsibilities:
1. Conduct market research, data analysis to explore market demand and make prospective integrated marketing strategy to effectively promote the launching of the project.
2. Measure and report performance of all event marketing campaigns, and assess against goals (ROI and KPI).
3. Build up [protected info] brand awareness by spearheading and implementing social media creative campaigns on key social media accounts.
4. Execute and coordinate small-to-large-scale offline key events with agencies and local vendor partners.
5. Collaborate with content strategist to create and curate engaging content for various marketing channels.
6. Support the marketing team in administrative tasks and other duties as assigned.