Marketing Manager

1. Job Summary
- The Marketing Manager will supervise, coordinate and participate in the development of the company's core marketing strategies and business activities.
- Develop content for marketing campaigns/programs at the company, including customer projects and internal projects, on many different platforms, channels, formats, in order to improve brand awareness, brand engagement with users, promote sales, maintain customer relationships and promote other positive customer-related behaviors.
2. Responsibilities
- Develop and implement marketing campaigns corresponding to Online/Offline/Digital Marketing communication channels to promote and improve customers' brand awareness of services/products, increase visits to fan page/company website.
- Develop ideas, concepts, key visuals, content directions, create media plans and master plans for product/service communication campaigns.
- Supervise and manage communication and advertising campaigns
- Analyze target market information to identify and propose effective marketing methods.
Simultaneously identify new market segments.
- Develop a measurement system to determine the success of each marketing program/campaign and manage the quality and effectiveness of the programs/campaigns.
- Monitor and control content effectively. Use content management systems to analyze post-related metrics and user engagement.
- Manage and administer employees to perform assigned tasks, ensure the quality of articles and work deadlines.
- Forecast, draft, implement and monitor the department's operating budget.