Martech and Digital Campaign Manager - Hà Nội - TA050Ngân hàng TMCP Việt Nam Thịnh Vượng - VPBank

1. Develop and manage the MarTech strategy for VPBank, ensuring seamless integration of marketing automation tools and technologies.
2. Define and implement the CLCM strategy for VPBank, focusing on maximizing customer lifetime value and driving upsell/cross-sell campaigns for NEO.
3. Lead and mentor a team of marketing professionals, providing guidance and support to ensure the successful execution of marketing campaigns.
4. Implement marketing automation tools such as Insider and CleverTap to drive campaign efficiency and effectiveness.
5. Leverage AI and the latest trends in marketing automation to optimize various channels, including push notifications, email marketing, and Facebook.
6. Monitor and analyze campaign performance, identifying areas for improvement and optimization.
7. Collaborate with internal product teams and external vendors to coordinate marketing efforts and achieve desired outcomes.
8. Develop and maintain strong relationships with key stakeholders, including internal product teams and marketing automation and analytics vendors.
9. Manage campaign budgets, ensuring optimal allocation of resources and a strong return on investment.
10. Stay up to date with industry trends and best practices, incorporating new ideas and technologies into marketing strategies as appropriate.