Regional RMG manager - North & CenterCÔNG TY TNHH NHÀ MÁY BIA HEINEKEN VIỆT NAM

Main Job Purpose:
• This position is to drive Revenue & Margin growth in Heineken Vietnam in consumer & customer centric
way.
• This role partners with the Revenue Management APAC in the design & implementation of RM (Revenue
Management) methodology and tools, capability across Sales and Marketing team to identify Revenue
opportunities across the following but not limited to:
o Brand Portfolio Pricing (including pricing strategy and execution etc.)
o Price pack architecture (OBPPC, etc.)
o Value Chain Management
• Responsible for RM opportunity identification & implementation on strategic pricing, designing packs
price architect (OBPPC), and managing the value across the value chains
• Lead Pricing agenda of Heineken Vietnam

Job detail:
• Analyze and make recommendations of portfolio management to maximize revenue and profit. This
includes working with Commercial team on long term innovation pack/price architecture with a total
profit pool lens
• Conduct business analyses & generate insight for, a) identification of NR (Net Revenue) opportunities
within channels x regions to be executed within the year; b) implementation tracking for ongoing project
reviews
• Develop appropriate RM dashboards and tracking methodologies for top management, country
leadership & commercial teams
• Build and track pricing Pulse in the market with consumer, trade and ex-brew price of Heineken and
competitors
Key Relationships:
• Revenue Management Leader - APAC/ RM Managers & Business Analysis Team Members
• Head of Sales, Finance partnering
• Brand/Trade Marketing & Commercial Team Leaders

Experience & Qualifications:
• 3-5 years of relevant work experience, with senior analyst or managerial level
• Commercial experience in consumer goods (Trade Marketing, CMI, Cat Management, Sale analytics,
Revenue Management)
• Applying business insights & analytics to achieve business objectives
• Solid Analytical (excel, macro, Power BI) skills
• Revenue management experience preferred in the consumer goods industry
• Understand the context, applying critical thinking and present the solution thoroughly

Skills:
• Understanding key elements of revenue management (Pricing strategy, price pack architecture, value
chain)
• Ability to structure work-streams overcoming ambiguity (e.g lack of availability of complete data sets)
• In-depth experience in working with data, category & market data to identify commercial opportunities
• In-depth understanding of various analyses tools (macro, excel etc), techniques (price elasticity, cross
elasticity,...)
• Delivering the analyses & recommendations in an FMCG context through impactful partnerships &
ownership from brief to delivery
• Growth mindset with can do attitude.