Senior Brand Marketing ExecutiveVIETNAM INVESTMENTS GROUP

• Conceptualize, manage and execute plans to build and elevate the brands and drive the company's business objectives
• Marketing fundementals from research to analysis in a stragegic way to explore insights and develop into brand campaign to drive brand awareness and brand recall with brand health checking.
• Assist the Marketing Manager and internal departments to implement, and manage marketing plans from conceptualization to execution including brand positioning, market intelligence, pricing, promotion and advertising opportunities, product value propositions, content creation, and launch execution of new products
• Work with ATL, Media, Digital and Public Relations agencies, external media partners, and suppliers to drive smooth integration and execution of plans to meet campaigns' objectives and deliverables
• Manage day-to-day activities associated with all marketing efforts, including project management, creative development, cross-functional implementation, new game concept development, campaign, and budget tracking and reporting as necessary as related to brand development and performance
• Design marketing campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. facebook, tiktok, IG, website, blogs, press releases and podcasts, etc.)
• Maintain a strong online company voice through social media
• Liaise with Marketing (Retail Marketing & Agency, Designer), Commercial & Operation teams to ensure brand consistency on all touchpoints
• Monitor ROI and KPIs
• Stay up-to-date with market trends