Senior Executive - Communications (6 months contract)Công ty Cổ phần Phát triển Công nghiệp BW

Mô tả Công việc
Roles and Responsibilities:
1. Account Management:
· Manage, review progress and deliver Marketing & PR plans of different projects.
· Conduct meetings with agencies, vendors, oversee their work status, including creative, production, event, social media, budget oversight and timeline management.
2.Content and Social Media Management:
· Develop and implement social calendars on various platforms: Facebook, LinkedIn, WeChat.
· Analyze media coverage and gather insights to inform future media strategies.
3.Content and Media Relations:
· Craft compelling content and images for press releases, websites, electronic newsletters, and various media platforms.
· Collaborate with media houses to create editorial content, advertorials, and advertisements.
· Liaise with press contacts to generate media coverage, ensuring the company's vision and direction are effectively communicated to business and media partners.
· Organize and coordinate promotional events, including press tours and conferences.
4.Event Coordination:
· Work with event agencies to develop and implement event concepts, ensuring all event activities are effectively managed.
· Oversee technical setups, seating arrangements, and accessibility considerations.
5.Compliance and Budget Management:
· Ensure all marketing and communication activities adhere to the allocated marketing budget.
· Manage cross-marketing activities to enhance brand awareness and benefits.
6.General Responsibilities:
· Develop backup plans to address potential technical issues.
· Assign roles and responsibilities to volunteers or team members to ensure smooth event execution.
· Regularly review and refine processes based on feedback and experiences.
· Perform other tasks as assigned by the direct supervisor.