Sr. Executive, Advanced Analytics (12 month contract)

TAPTAP is a trademarksTM of VUI Vietnam, a company owned by VIG and UOB Ltd.
TAPTAP is Vietnam's #1 Engagement & Loyalty platform with 3M users and 3,000+ partner stores across 15 industries. TAPTAP's innovative reward platform maximizes customers' benefits when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations
We are looking Sr. Executive, Advanced Analytics - who possesses the skills required to gather, analyze, and interpret a wide variety of operational and customer data to identify key drivers, relationships, and insights to support TAPTAP Loyalty Program Operations, including Campaign performance optimization, customer behavior, product analytics, retention strategy evaluation, and recommendation. This strategic role requires the ability to bring together disparate datasets to provide key/actionable insights.
This position is a 12-month contract and will report to the Head of Data & Analytics
And his/her responsibilities:
- Participate in projects that may include customer behavior/segmentation, Purchase spending Levels, offer effectiveness, product level analysis, and customer experience analysis, all with a focus on customer retention, up-selling, and cross-selling.
- Apply advanced analytics techniques such as significance testing, multiple regression techniques, AB testing, and experimental design, etc. to support insights and analysis.
- Develop reports, charts, tables, and visualizations to support analytical insights and to effectively communicate recommended actions to leadership and business partners.
- Identify "pain points" within the business, analyze them, prepare data, and develop statistical models/ Machine learning algorithms/ other AI techniques.
- Perform tracking and optimization of implemented & operationalized models.
- Provide advanced analytics with a focus on forecasting future events and behaviors, enabling businesses to conduct what-if analyst