Trade Marketing Supervisor - CentralCông ty tnhh Jollibee việt nam
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Tiếp thị - Quảng cáo
Thu nhập: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 23/07/2024
Hạn nộp: 24/08/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới
Mô tả công việc
JOB SUMMARY
We are searching for someone that has a strong enthusiasm in user journeys & campaign strategies. The ideal applicant will leverage their prior experience to assist us in developing, executing, and monitoring all activities of the nationwide projects, especially in running promotion and activation. He/She needs to have a thorough understanding on how to design, carry out, and measure marketing campaigns both online & offline. In addition, he/she also needs to have a strong leadership and ability to build fantastic relationships with other departments.
This role will report directly to Manager on time with specific tasks/ tasks/ another ad-hoc assigned tasks provided by Manager. As a part of the Jollibee team, in a dynamic environment, he/she will be trained to improve his/her leadership and management skills, he/she also has opportunities to expand knowledge and experiences via business trips or internal training courses.
KRA 1: Develop, execute and monitor thematic, seasonal, and systemwide promotions and activation SMART and OTIF
Promotion
Strategy Development and Execution
Develop promotion strategies and a promotional calendar in alignment with company guidelines.
Forecast stock, plan merchandising, set up communication plans, and manage promotion setups.
Execution and Monitoring
Monitor the execution of all trade activities, including visibility, promotion, and activation, to ensure high quality and align with brand objectives and target market trends.
Collaborate with cross-functional teams to oversee the implementation of promotions.
Activation
Activation Development and Execution
Develop and execute brand activations to engage and recruit new customers, as well as increase active customer base.
Assist in managing agencies to deliver best-in-class creative work that complies with brand guidelines (including concept development, POSM, on-site event presence, communication plans, and crisis management).
Event Management
Lead and ensure the success of all event preparations and executions.
Manage the end-to-end execution process, from planning to post-activation analysis.
Creative and Qualitative Execution
Ensure all promotional activities are executed creatively and with high quality, maintaining brand integrity and consumer appeal.
KRA 2: Operational Activities
Market and Consumer Insights, Competitor Monitoring
Conduct regular market visits and consumer research to stay informed on market trends and consumer preferences.
Analyze and monitor market trends and key competitors' trade activities in real-time.
Create timely reactions to competitive activities and market changes.
Performance Analysis and Review
Analyze the performance of promotions and activations, tracking KPIs, providing insights and recommendations for future activities to continuously improve effectiveness.
Utilize market data, consumer insights, and shopper trends to inform promotional strategies.
Budget Management
Oversee the budget for promotions and activations, ensuring cost-effective execution and ROI.
Track and report on budget performance and make recommendations for improvements.
Collaboration and Coordination
Collaborate with internal teams and external partners (suppliers, agencies, stakeholders) to ensure smooth execution of promotional activities and effective delivery of campaign plans to target customers through various marketing channels.
Maintain strong relationships with key accounts and customer marketing teams to enhance in-store activation efforts.
Leadership and Team Management (If available)
Lead and mentor a team of marketing professionals to achieve high-quality promotions and activations.
Foster a collaborative and innovative team environment.
We are searching for someone that has a strong enthusiasm in user journeys & campaign strategies. The ideal applicant will leverage their prior experience to assist us in developing, executing, and monitoring all activities of the nationwide projects, especially in running promotion and activation. He/She needs to have a thorough understanding on how to design, carry out, and measure marketing campaigns both online & offline. In addition, he/she also needs to have a strong leadership and ability to build fantastic relationships with other departments.
This role will report directly to Manager on time with specific tasks/ tasks/ another ad-hoc assigned tasks provided by Manager. As a part of the Jollibee team, in a dynamic environment, he/she will be trained to improve his/her leadership and management skills, he/she also has opportunities to expand knowledge and experiences via business trips or internal training courses.
KRA 1: Develop, execute and monitor thematic, seasonal, and systemwide promotions and activation SMART and OTIF
Promotion
Strategy Development and Execution
Develop promotion strategies and a promotional calendar in alignment with company guidelines.
Forecast stock, plan merchandising, set up communication plans, and manage promotion setups.
Execution and Monitoring
Monitor the execution of all trade activities, including visibility, promotion, and activation, to ensure high quality and align with brand objectives and target market trends.
Collaborate with cross-functional teams to oversee the implementation of promotions.
Activation
Activation Development and Execution
Develop and execute brand activations to engage and recruit new customers, as well as increase active customer base.
Assist in managing agencies to deliver best-in-class creative work that complies with brand guidelines (including concept development, POSM, on-site event presence, communication plans, and crisis management).
Event Management
Lead and ensure the success of all event preparations and executions.
Manage the end-to-end execution process, from planning to post-activation analysis.
Creative and Qualitative Execution
Ensure all promotional activities are executed creatively and with high quality, maintaining brand integrity and consumer appeal.
KRA 2: Operational Activities
Market and Consumer Insights, Competitor Monitoring
Conduct regular market visits and consumer research to stay informed on market trends and consumer preferences.
Analyze and monitor market trends and key competitors' trade activities in real-time.
Create timely reactions to competitive activities and market changes.
Performance Analysis and Review
Analyze the performance of promotions and activations, tracking KPIs, providing insights and recommendations for future activities to continuously improve effectiveness.
Utilize market data, consumer insights, and shopper trends to inform promotional strategies.
Budget Management
Oversee the budget for promotions and activations, ensuring cost-effective execution and ROI.
Track and report on budget performance and make recommendations for improvements.
Collaboration and Coordination
Collaborate with internal teams and external partners (suppliers, agencies, stakeholders) to ensure smooth execution of promotional activities and effective delivery of campaign plans to target customers through various marketing channels.
Maintain strong relationships with key accounts and customer marketing teams to enhance in-store activation efforts.
Leadership and Team Management (If available)
Lead and mentor a team of marketing professionals to achieve high-quality promotions and activations.
Foster a collaborative and innovative team environment.
Yêu cầu
University degree or above, related to the business/ marketing field
At least 3 years of relevant working experience in FMCG or F&B industry
Experience in implementing promotion, brand/store activation.
Experience in creating strategies for projects
Good understanding in Marketing both online & offline
At least 3 years of relevant working experience in FMCG or F&B industry
Experience in implementing promotion, brand/store activation.
Experience in creating strategies for projects
Good understanding in Marketing both online & offline
Quyền lợi
13th month salary + KPI bonus
12 days annual leave
PJICO Healthcare extra
Learning & Training opportunity
Engagement Activities
Location: Nha Trang, Quy Nhon
12 days annual leave
PJICO Healthcare extra
Learning & Training opportunity
Engagement Activities
Location: Nha Trang, Quy Nhon
Giới thiệu công ty
Công ty tnhh Jollibee việt nam
Lầu 5, tòa nhà SCIC, 16 Trương Định, Phường Võ Thị Sáu, Quận 3, Tp. Hồ Chí Minh, Việt Nam
https://jollibee.talent.vn/
Việc làm tương tự
Digital Marketing
Công Ty TNHH Một Thành Viên Khách Sạn Viễn Đông Nha Trang
Thỏa thuận
Khánh Hòa
04/11/2024
Chuyên Viên Marketing
CÔNG TY TNHH LỮ HÀNH QUỐC TẾ PEGAS VIỆT NAM
Thỏa thuận
Hồ Chí Minh, Khánh Hòa
30/10/2024
Content Marketing
CÔNG TY CỔ PHẦN DỊCH VỤ Y TẾ VIỆT NHẬT - CHI NHÁNH HÀ NỘI(T-MATSUOKA)
Thoả thuận
Hà Nội, Bình Định
12/10/2024
Nhân Viên Marketing
Trường đào tạo lập trình viên quốc tế Hanoi-Aptech
Thỏa thuận
Hà Nội, Bình Định
03/11/2024
Vị trí Trade Marketing Supervisor - Central do công ty Công ty tnhh Jollibee việt nam tuyển dụng tại Bình Định, Khánh Hòa, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Trade Marketing Supervisor - Central hoặc công ty Công ty tnhh Jollibee việt nam ở các link phía trên
Giới thiệu công ty
Công ty tnhh Jollibee việt nam
Lầu 5, tòa nhà SCIC, 16 Trương Định, Phường Võ Thị Sáu, Quận 3, Tp. Hồ Chí Minh, Việt Nam
https://jollibee.talent.vn/