Traditional Off -Trade Assistant ManagerCÔNG TY TNHH NHÀ MÁY BIA HEINEKEN VIỆT NAM

- Leverage brand - category - shopper understandings to:
- Define segment strategies & priorities
- Define right level of investments & rule of investment to deliver segment growth & ambition
- Define excited approaches & ambitious plans for Sessionable & Innovation brands
- Develop concept & framework including incentive scheme, visibility items and trade term.
- Organize and execute segment programs with regional TMKT & sales to build new Independent Minimart segment.
- Recommend actionable in-store solutions based on a clear understanding on shopper behavior and coordinate with channel brand Ambassador to develop brand trade activities to deliver segment objectives & customer ambitions
- Ensure all promotional investment is properly reviewed and evaluated
- In charge of products / campaign / concept brief for external stakeholders
- Keep a pulse on segment partner trends and drive marketing excellence across the organization.
- Contribute channel inputs to the ICP process by identifying the key opportunities and possible action plans for each priority Channel in the market.