Website Management & Email MKT Specialist AmazonCÔNG TY CỔ PHẦN MẮT BÃO BPO

Website content management including new page creation and updating exiting page regard to the requirements :
Manage website content by creating new pages and updating existing ones according to requirements.
Design page templates (UX/UI) in alignment with brand guidelines and UX/UI principles. Gather, prepare, and adapt content from content owners (excluding the Blog sections) to ensure easily digestible content for both mobile and desktop users.
Adhere to tracking guidelines by generating new tracking links, internal links, LD code, and related articles.
Optimize on-page SEO:
Update title tags, meta descriptions (texts, images, videos) on each page.
Optimize site content with relevant SEO keywords and improve the internal link structure for better SEO.
Address SEO technical issues such as fixing 404 broken links, optimizing page load speed, resolving duplicate meta tags, and adding missing image alt texts.
Assist in collaborating with the paid media contractor to strategize, execute, and optimize advertising campaigns across various channels:
Coordinate media planning and buying activities.
Assist with the development of creative assets and ad copywriting.
Track and report on key performance indicators (KPIs) to evaluate campaign effectiveness.
Support the SSR/DSR lead management process and assist in collaborating with the telemarketing supplier:
Vet leads, direct them to call agents, map lead status, and upload data to Astro.
Work directly with telemarketing agents in relevant campaigns to ensure the highest standards of service, escalating issues as needed.
Provide assistance in updating other reports such as DSR Lead reports and SSR traffic.
Other tasks as assigned by the superior.