Brand & Marketing Manager is responsible for developing and executing brand strategy, marketing campaigns, and communication initiatives to strengthen brand awareness, drive customer acquisition, increase engagement, and support business growth. This role ensures consistent brand positioning across all channels while optimizing marketing performance and ROI.
Key Responsibilities
1. Brand Strategy & Management
- Develop and implement brand strategies aligned with company objectives.
- Ensure consistency of brand identity, messaging, and visual standards across all touchpoints.
- Monitor brand performance, perception, and market positioning.
- Conduct market research and customer insights analysis to identify opportunities and trends.
- Manage brand guidelines and ensure compliance across departments and partners.
2. Marketing Planning & Campaign Management
- Develop annual and quarterly marketing plans and budgets.
- Lead integrated marketing campaigns across digital, social media, events, PR, content, and offline channels.
- Plan and execute product or service launches.
- Monitor campaign performance and optimize marketing effectiveness.
- Coordinate marketing calendar and key promotional activities.
- Oversee digital marketing initiatives including:
- Social Media Marketing
- Content Marketing
- SEO/SEM
- Email Marketing
- Performance Marketing
- Manage website content and customer experience.
- Drive lead generation and customer acquisition strategies.
- Analyze customer behavior and improve engagement throughout the customer journey.
4. Market Research & Competitive Analysis
- Monitor industry trends and competitor activities.
- Conduct customer satisfaction and brand awareness surveys.
- Provide strategic recommendations based on market intelligence and data insights.
5. Public Relations & Communications
- Develop and maintain relationships with media, influencers, agencies, and key stakeholders.
- Manage corporate communications and brand reputation.
- Prepare press releases, marketing materials, and communication content.
- Handle crisis communication when required.
6. Team Leadership & Stakeholder Management
- Lead and mentor the marketing team.
- Manage external agencies, designers, media partners, and vendors.
- Collaborate with Sales, Operations, Product, and HR teams to support business initiatives.
- Ensure projects are delivered on time and within budget.
7. Performance Measurement & Reporting
- Establish KPIs for brand and marketing activities.
- Analyze marketing data and prepare performance reports.
- Track ROI, customer acquisition costs, conversion rates, and brand metrics.
- Recommend improvements based on performance insights.
Qualifications & Requirements
Education
- Bachelor's degree in Marketing, Business Administration, Communications, Branding, or related field.
- Master's degree or professional marketing certifications are advantageous.
Experience
- At least 5 years of experience in Branding, Marketing, Communications, or related fields.
- At least 3 years in a managerial or leadership role.
- Proven experience managing integrated marketing campaigns and brand development.
- Experience in digital marketing and performance marketing.