Account-Based Marketing ExecutiveCông Ty TNHH Hệ Thống Thông Tin FPT - FPT Information System - FPT IS
Nơi làm việc: Hà Nội, Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Copywriter, Marketing - PR, Search Engine Marketing, Biên tập/ Báo chí/ Truyền hình, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo
Thu nhập: Thương lượng
Hình thức: Toàn thời gian
Ngày đăng: 18/03/2024
Hạn nộp: 17/04/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
• Develop and implement target account strategy to support account-based selling.
• Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
• Cooperate with Communication & Marketing Dept to create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on accelerating existing opportunities & new logos
• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training, and content.
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs.
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
• Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media.
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
• Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
• Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
• Cooperate with Communication & Marketing Dept to create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on accelerating existing opportunities & new logos
• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training, and content.
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs.
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
• Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media.
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
• Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
Yêu cầu
• Minimum of 2-7 years' experience in a B2B demand generation, ABM, or field marketing role.
• Bachelor's degree in marketing, business, or comparable education/experience.
• Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
• Proven track record executing innovative and multi-part events and demand generation programs.
• Attention to detail and discipline to follow established policies and processes.
• Proven track record with account-based marketing programs and large account-selling teams
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching, and reporting on campaigns using Eloqua and Salesforce.
• Track record of developing and managing multiple marketing programs simultaneously.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
• Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
• Bachelor's degree in marketing, business, or comparable education/experience.
• Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
• Proven track record executing innovative and multi-part events and demand generation programs.
• Attention to detail and discipline to follow established policies and processes.
• Proven track record with account-based marketing programs and large account-selling teams
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching, and reporting on campaigns using Eloqua and Salesforce.
• Track record of developing and managing multiple marketing programs simultaneously.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
• Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
Quyền lợi
FPT IS is a part of FPT Corporation, a number 1 integrated solutions and IT services in Vietnam for
Thông tin khác
Ngày Đăng Tuyển
18/03/2024
Cấp Bậc
Nhân viên
Ngành Nghề
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
Lĩnh vực
Phần Mềm CNTT/Dịch vụ Phần mềm
Kỹ Năng
Marketing, B2B
Ngôn Ngữ Trình Bày Hồ Sơ
Bất kỳ
18/03/2024
Cấp Bậc
Nhân viên
Ngành Nghề
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
Lĩnh vực
Phần Mềm CNTT/Dịch vụ Phần mềm
Kỹ Năng
Marketing, B2B
Ngôn Ngữ Trình Bày Hồ Sơ
Bất kỳ
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Vị trí Account-Based Marketing Executive do công ty Công Ty TNHH Hệ Thống Thông Tin FPT - FPT Information System - FPT IS tuyển dụng tại Hà Nội, Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về Account-Based Marketing Executive hoặc công ty Công Ty TNHH Hệ Thống Thông Tin FPT - FPT Information System - FPT IS ở các link phía trên
Giới thiệu công ty
Công Ty TNHH Hệ Thống Thông Tin FPT - FPT Information System - FPT IS việc làm
Tầng 22 tòa nhà Keangnam Landmark 72, E6 Phạm Hùng, Nam Từ Liêm, Hà Nội
Quy mô: Từ 1000 - 5000 nhân viên