POSITION OVERVIEW:
The Account Manager is responsible for the development and execution of marketing sales strategies and activities to achieve profit and sales growth objectives for assigned key accounts across agency and direct clients. This strategic role requires sharp business acumen, an excellent sense of potential clients and relationship-building, and the ability to lead internal teams to deliver breakthrough solutions in Influencer Marketing and Social Commerce.
RESPONSIBILITIES:
1. Project Management
P&L & Performance Optimization:
Know how to do project P&L and measure results effectively to ensure campaign profitability and ROI.
End-to-End Execution & Quality Control:
Develop or work with a team to develop a project plan in consultation with other teams to specify a detailed action timeline, checklists, PIC (Person in Charge), and other required resource allocations. Ensure the implementation of projects complies with the standard working process of the company and ensure the completion of projects as committed to clients.
Cross-functional Coordination:
Coordinate seamlessly with internal teams to prepare compelling influencer proposals and quotations for clients.
2. Team management & development
Leadership & Direction:
Represent as a leader of the team to deliver and exceed business KPIs.
Mentorship & Training:
Take full responsibility for mentoring and training team members to achieve team goals and elevate their professional capabilities.
Operational Excellence:
Apply Management (Plan-do-check-act) principles to optimize team workflows, productivity, and project delivery.
3. Client & Account development
Market Insight & Strategic Consulting:
Understand and analyze the client's brief thoroughly, demonstrating a deep understanding of the client and agency's way of working to provide tailored solutions.
Business Development:
Arrange strategic meetings with clients and agencies. Leverage strong sales skills to generate leads, pursue new business opportunities, and maintain client relationships throughout the sales process.
Key Account Care:
Exhibit a good sense of hospitality and a strong client service mindset. Build and maintain excellent relationships with existing clients while actively exploring new business from potential clients.
4. Company portfolio development
New Market Expansion:
Proactively open a new stream for the Market Place of Influencer and Social Commerce to diversify revenue channels.
Product Expertise:
Have deep knowledge and a strong understanding of Influencer Marketing and Social Commerce to effectively position Innity's ecosystem and drive cross-selling opportunities.
5. Local & regional operation Sync
Cross-border Collaboration:
Connect and synchronize operational strategies with Innity's regional network (including Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Taiwan, South Korea, Cambodia, and Myanmar) to maximize resources and leverage the Passionation platform.
Knowledge Sharing:
Continuously update and localize regional Influencer Marketing and Digital Media trends to apply best practices effectively within the local market.
REQUIREMENTS:
Experience:
At least
5+ years of hands-on experience
in
Digital Marketing, Media Agencies, or Ad-Tech, with a strong focus on Influencer Marketing & Social Commerce (Upgraded for a managerial standard from the original requirement). Proven track record of leading a team to achieve business targets.
Knowledge:
Deep understanding of the digital advertising landscape, social media ecosystems, P&L models, and agency/client operations.
Core Skills:
Strong sales skills and B2B business development capabilities.
Required skills: Presentation & persuasion, along with people training & management.
Strong project management and a customer service mindset.
Language:
Good at English speaking and presentation for regional collaboration and multinational client handling.
Mindset & Traits:
Helpful, Result-oriented, and Responsible.